• What is a brand?

• Why is a brand important to a dental practice?

• Why should a dental practice be a brand?

• How do you define your brand?

• How do you build your brand?

• How can thinking like a consumer brand help a dental practice?

• How does branding work with my other marketing?

A creative professional with extensive experience creating, developing and implementing innovative marketing and advertising strategies for dental equipment companies. Matthew has a unique blend of business and creative and excels at seeing the big picture, establishing lasting relationships with clients and getting things done. Matthew is an accomplished author and speaks regularly on dental practice branding. His book is available on Amazon.

Email - [email protected]

Phone - (704) 996-9281

Website - www.brandtarget.com

Book - http://www.amazon.com/Branding-Practice-Absolute-Necessity-Dentists/dp/1503044688/ref=sr_1_4?ie=UTF8&qid=1440009514&sr=8-4&keywords=branding+in+practice

• Enhancing patient care through increased interdisciplinary collaboration between all medical and dental healthcare professionals.

• Education of the dental hygienist

• The future roles of the dental hygienist; how is dental hygiene practice likely to change?

• What I like about Dentaltown and Hygienetown.

• How Dentaltown and Hygienetown has sparked my professional growth.

• How my curious nature, and love of writing has enhanced my career

• Overcoming shyness, and fear of public speaking, (which was holding me back professionally).

• Rethinking views on retirement-when I was young, most women I knew retired at 60; as this draws nearer, I realise am enjoying my profession too much to think of retirement.

I am from London, England where I was an OR technician initially, then I decided I like patients better when they are conscious, so I switched to the dental field.

Since graduation from hygiene school, I worked for 8 years in periodontology, public health and general practice before moving to Canada in 1990, where I have worked in general practice. I also worked for our regulatory body, the College of Dental Hygienists of Ontario as a quality assurance assessor for 4 years.

I started writing articles in 2009, and began teaching continuing education in 2013.

I also completed my Bachelor's degree in Oral health promotion with O'Hehir University in 2013.

[email protected]

• How a website is the digital front door of your practice

• How Doctors can use SEO to be more visible online

• How reviews affect the buying decision of patients

• How social media can help Doctors stand out from the competition

• How contests are an underutilized method of getting new patients

• How patient engagement platforms like Dental Sesame/SolutionReach help Doctors reduce no-shows and increase production

Scott Eklund was the Marketing Manager at Sesame Communications - a leading Dental Marketing and Patient Engagement provider. He has helped hundreds of doctors increase new-patient acquisition and improve patient satisfaction.

Company phone number 866-437-5384

Company email - [email protected]

Dr. Emily Letran shares details about Why and How to invest in:

• Your Practice

• Your Team

• Yourself

Emily Letran, DDS:

• Came to US as a refugee (Vietnamese boat people) at 13 years old, no English (learned some in refugee camp)

• Finished undergrad UC Riverside 3 years

• Finished UCLA in 4 years with 2 degrees: DDS and MS, Oral Biology

• Currently has 2 multi-specialty group practices in Southern California: mix HMO, PPO, DentiCal, cash

• Author, "From Refugee to Renaissance Woman"

• Upcoming books:

   1. "Commit! Embracing Your Big Life, Celebrating the Entrepreneur's Family, Business, Passion, and Fun", foreword by Sharon Lechter

   2."How to Train Your Patients": comical e-book to remind professionals they have to train themselves and their team FIRST before asking their patients/ clients to do what they want

***

Exceptional Leverage Coaching for business professionals to win back time from work: ACTION formula: Appreciation, Communication, Trust, Investment (in self growth/education, in practice - taking care of patients and RE for dental office, in team members), Open-mindedness, Never give up

Emily Letran Foundation: I am ALWAYS driven by gratitude and appreciation. This foundation is set up to raise funds for mobile dentistry to serve outreach communities and senior centers. It will also give scholarships to minority/under privileged business owners to access my coaching program

http://www.cosmeticdentistmonrovia.com

http://www.myelmontedentist.com

[email protected]

Coaching program: website in development

Email: [email protected]

http://www.facebook.com/coachemilyletran

• How to track all your new patients properly with dynamic call tracking.

• The common SEO mistakes that are LOSING you money every day & how to fix them.

• Black-hat vs White-hat SEO tricks

• What Google doesn’t want you to know about Yelp & Youtube.

• How to get more Google+ reviews and dominate your competitors.

• How to capitalize on the fact that over 50% of traffic is from mobile devices.

Charles Crawford is the co-founder Crawford and O’Brien, one of the fastest growing dental marketing agencies in America. Since 2010 Crawford and O’Brien has ranked hundreds of websites and videos on Google. After helping his first dental client make 5 figures per month in increased revenue Charles has been helping dentists dominate their local markets on Google, Yahoo, Bing, and Facebook ever since. Charles has been mentored by millionaires and some of the highest level players in the internet marketing world. From researching Google’s algorithm updates to testing new SEO methods, Charles will leave you with some great tactics (some you may have never heard of) that will help you acquire new patients at a surprisingly low cost.

Charles Crawford

1-844-243-9808

[email protected]

• The Vision for the ImplantWide surgicenter

• The Rationale of the ImplantWide surgicenter concept 

• The paradigm shift for delivering dental implants to help GP's learn and place Dental Implants.

Dr. Chapko graduated from Northwestern University in 1985. He currently operates a private practice in Belvidere, IL. For over 28 years, he has treated patients by delivering a broad array of surgical and restorative procedures.

Dr. Chapko was an instructor at Northwestern University Dental School. He is a member of the ICOI, AAID, AGD, and ADA. He demonstrates a unique ability at integrating and teaching surgical implantology from a restorative general practitioner’s vantage point, and is what led him to create and found Implantwide, LLC.

www.implantwidellc.com

630-912-2700

• How to build a blog that attracts over 5 million visitors a year without paying Google or Facebook a cent

• Content marketing

• Digital marketing

• Email marketing

• Digital marketing trends

• Social media marketing

• How to convert traffic to leads and customers

I am a blogger, author, strategist and speaker and work with companies and executives to optimize their online personal and company brands with digital, content and social media marketing.

This blog is about all things to do with “Social Media Marketing”, Content Marketing and Digital Marketing. This includes Twitter, Blogging, Facebook, YouTube, LinkedIn, Search Engine Optimisation (SEO) and email marketing.

Its focus is to assist business in “getting found online” in a digital world and making you visible and successful on a crowded web.

I have spent most of my career involved with Information Technologies, Telecommunications and the Web Industry.

Website: http://www.jeffbullas.com/

Email: [email protected]

Skype: jeffbullas

Cell: +61413662620 

Twitter: @jeffbullas

Learn from brothers J. Elliott Brennan and Jonny Brennan:

• Private Practice has changed

• How to compete in a saturated market

• How to hang your own shingle

• How to manage and evaluate student loans

• New game changers

• How to manage everything around you and get through the survival years

• What to expect for time and money

• How to hit the ground running on a long prosperous career the way YOU want it

Dr. J. Elliott Brennan is Owner and Co-Founder of Brennan Dental in Chandler, Arizona. Dr. Brennan grew up in Tempe and attended Arizona State University. After his studies in biochemistry, he attended the Arizona School of Dentistry and Oral Health. Upon graduation, Dr. Brennan was invited to stay on with the University as adjunct faculty where he has continued to work part time. He is married with three children and continues to prioritize dental technology in his practice and teaching. Dr. Brennan has volunteered his dental services at a myriad of community clinics, including the Phoenix VA Dental Clinic, Indian Health Services in Belcourt, North Dakota, Clinica Betal in Atoyac, Mexico, and St. Vincent de Paul dental clinic for children in Phoenix, AZ.

Dr. Jonny graduated from Arizona State University in 2005. He then earned his Medical Degree from the University of Toledo College of Medicine. In 2008 he joined Dr. Elliott at the Arizona School of Dentistry and Oral Health. Over the next 4 years, Dr. Jonny earned dual degrees with a Master in Public Health and a Doctor of Dental Medicine degree. After being accepted to a heavily sought after oral surgery residency at Banner Medical Center, Dr. Jonny chose a different direction returning to his passions in technology and education. Dr. Jonny Brennan is currently the director of dental informatics and innovation at the A.T. Still University’s Arizona School of Dentistry and Oral Health. In 2014, Dr. Jonny became co-founder of Brennan Dental bringing his expertise in both medicine and technology to Chandler’s foremost dental practice.

Learn:

• The most important tax concerns for dentists

• What Haden Werhan loves most about his work

• What a Dental CPA is, and why a dentist would need one

• The biggest concertn Haden Werhan's clients are facing

I have been working with dentists since 1980. My background includes helping dentists through practice transitions as a consultant, broker, and now, as a CPA. I have about 150 dentist clients and my eight partners have another 600 combined. As a Dental CPA Financial Adviser, I help my clients determine their financial goals, whether or not they are on target to achieve them, and, if not, how to harness the power of their practices to create the income they need to achieve those goals.

J. Haden Werhan, CPA/PFS

[email protected]

Thomas Wirig Doll

165 Lennon Lane, Suite 200

Walnut Creek, CA 94598

925.280.5741 direct line

925.367.5741 mobile

877.939.2500 toll free

925.939.2500 office

925.953.6141 direct fax

Website: www.twdadvisors.com

Blog: www.wealthextractions.com

• What is Biomimetic Dentistry?

• What are the advantages of Biomimetic Dentistry? 

• How and where does one learn more about Biomimetic Dentistry? 

• History of Biomimetic Dentistry and how I became involved. 

• How does Biomimetic Dentistry relate to the growth of one's dental practice and how does it benefit ine's patients?

I am President-Elect of the Academy of Biomimetic Dentistry. 

I am on the Board of American Friends of DVI as well as on the Dean's Council of Penn Dental Medicine. 

I received my DMD from Penn Sental Medicine and my Certificate in Family Dentistry from UConn School of Dental Medicine.

http://www.newyork-cosmeticdentist.com