Creating an effective website isn’t as easy as picking a pretty template and then filling in the boxes with photos, videos and copy. In fact, “pretty” isn’t the only factor to consider when you pick the template or layout your site. Beauty is in the eye of the beholder, and what looks and feels amazing for one person is hard to navigate or overwhelming for another.

In today’s episode, Katy Taylor Jacobson, wedding sales expert and conversion copywriter, shares insights into how to layout a website based on our four buyer types, including quick changes you can make to your site today.

- Four different buyer types in the wedding world

- How each likes to experience your website

- 3-5 must-dos on your site for each buyer type