If you want to get to the top of your market or field, you have to be the best. Not in just one area, but several. Sometimes you’re naturally good, or you get lucky and knock it out of the park on the first try. But most of the time you’ve got to refine your approaches with little tweaks here and there.

In this week’s episode of Own Your Business, I sit down with Alex le Roux, the founder and CEO of ALR Music, Europe’s biggest event entertainment company that’s quickly expanding to the Middle East and United States.

We chat about

- How his entrepreneurial upbringing impacts his current success

- Ways to scale the business without doing it all yourself

- How to pick the right people for your team

- And where he gets inspiration to keep coming up with new ideas 10+ years in

I think Alex is one of the smartest, savviest business owners in the events industry, and after this interview I think you’ll see why.

Enjoy the conversation!

Oh, a quick note. If you’re a wedding planner who’s stuck booking month-of clients, but want to fill your calendar with more full-service clients, check out the new three-month training program I’m doing with Megan Gillikin of The Planner’s Vault.

Visit the link in show notes to get early-bird VIP access starting Monday, February 27.