The ultimate goal of building a company is to build its value. Designing a company that can get rich is not always top-of-mind for business owners, but it should be.

 

Christopher Volk is the author of The Value Equation. Christopher was instrumental in leading and publicly listing three successful companies, two of which he co-founded. A 2019 regional winner of EYs’ Entrepreneur of the Year award, Christopher is a frequent university lecturer and serves on multiple non-profit boards.

Not all companies are created equal. While many companies focus on their goods or services that are designed to make the world a better place, what separates an average company from a successful company is its ability to master the financial aspects of business.

In order to get really good at one thing to the point that people are willing to pay money for it, business owners have to be willing to reject a lot of other things. Determine who your core customers are, identify what you can do to bring them value, and hone in on just that, leaving everything else behind.

Consider what you would do if you could do it all over again. How can you disrupt your business, or put yourself out of business? Those are the steps you need to take today to make your company more successful tomorrow.

Interview Links:

Christopher Volk

Resources:

Growth Navigator Coaching

Scaling Up Summits (Select Bill Gallagher as your coach during registration for a discount.)

Bill on YouTube

Recruiter.com Short List (use code scaleup)

Scaling Up is the best-selling book by Verne Harnish and our team for Scaling Up Coaches (formerly Gazelles). We share how the fastest-growing companies succeed where so many others fail.

Bill Gallagher, Scaling Coach and host of the show, is an international business coach who works with C-Suite leaders to achieve breakthrough growth.

We help leadership teams with the biggest decisions around People, Strategy, Execution, and Cash so that they can Scale Up successfully and beat the odds of business growth. Scaling Up is based on Verne’s original best-selling business book, Mastering the Rockefeller Habits.

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