Is Service Design a true distinctive design discipline? According to Lara Penin it certainly is. It's certainly a topic that evokes a lot of debate in our community.

The transdisciplinary nature of service design often makes it hard to point out the craft in our work. Also the fact that we don't have a tangible design material doesn't make things any easier. But in this episode we explore what makes service design a distinctive design discipline.

Lara also explains why service design is actually a lot about designing people. It's about designing the way people work. We should be really conscious about the consequences our designs can have on the lives of people.

For that we must let go of abstracts like personas and really understand the people we're designing for as people. As simple as that might sound it's actually not that easy at all.

Finally we talk about the advanced mindsets in service design which are needed to make real and sustainable impact. These mindsets are going to help you go beyond the tools and methods. It's our role as a community to shine a light on these mindsets and show the world that this is what goes on below the surface of service design.

What's your biggest takeaway from this episode?

Leave a comment or send me a message on LinkedIn!

P.S. If you know someone who might be interested the things we've discussed make sure to share the episode with them!

----- [ EPISODE GUIDE ] -----

04:45 - Book giveaway!

05:15 - The first encounter with Service Design.

08:45 - How much design is there in Service Design?

17:45 - Who are the people behind the services we use?

24:30 - How can we define advanced mindsets for Service Designers?

34:30 - Big question: What is your politics as a Service Designer?

----- [ LINKS FROM THE EPISODE ] -----

* Lara on LinkedIn ➜ https://go.servicedesignshow.com/84sc8

* Parsons School of Design ➜ https://www.newschool.edu/parsons/

* DESIS Lab ➜ https://go.servicedesignshow.com/n66dc

* Designing the Invisible (book) ➜ https://go.servicedesignshow.com/f57mu

----- [ MORE EPISODES ] -----

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------ [ BOOK GIVEAWAY ] ------

So we're giving away a signed copy of Lara's book called "An Introduction to Service Design: Designing the Invisible".

All you need to do to participate in this giveaway contest is to leave a comment down below before May 9th 2019 11:59pm (Amsterdam Time).

If you're the lucky winner please make sure to respond to our message within 24 hours. If you fail to do so we'll pick a different winner.

----- [ FREE COURSE ] -----

HOW TO EXPLAIN SERVICE DESIGN

Learn what it takes to get your clients, colleagues, managers, CEOs and even grandmas as excited about service design as you are!

https://servicedesignshow.com/free-course