Have you ever considered how your desk affects your productivity? Or if the background of your Zoom chats could be tweaked to reflect your brand? In this episode I chat with interior designer and podcast host Becca Mizzi-Harris about the impact physical spaces have on people's perceptions of a brand. 

We explore how to create spaces that truly reflect a brand's values and intentions and Becca provides really helpful tips about how brands can use using design elements like colour, furniture, and layout to evoke specific feelings and enhance brand identity. 

I'm already excited to have a desclutter and perhaps get a neon logo too ;) 

 

Key Takeaways:

• The design of a physical space should align with the brand's values and desired customer experience.
• Colour plays a crucial role in creating the right atmosphere, but it's essential to consider factors like the building's orientation
• Furniture choices, including style, fabrics, and finishes, contribute to the overall feel and should complement the brand's image
• It's important to consider the practical use of the space and how it can be set up to support daily tasks and activities
• Attention to detail is crucial; small elements can significantly impact how people perceive and experience a space

 

Episode Highlights:

• 00:06:00 - How furniture choices reflect brand identity
• 00:07:30 - The importance of brand guidelines in the design process
• 00:11:40 - Tips for incorporating brand elements into a home office
• 00:19:50 - The impact of a room's orientation on colour choice
• 00:21:50 - The importance of consistency in wood finishes

 

About the Guest:

Becca Mizzi Harris is a freelance interior designer specializing in commercial spaces such as shops, offices, cafes, and hospitality venues

• Instagram: @Stiwdio.mh
• LinkedIn | Website | Podcast

 

End Credits:

I would love to hear what you think of this episode, so please do let me know on Instagram where I'm @lizmmosley or @buildingyourbrandpodcast, and I hope you enjoy the episode!

This episode was written and recorded by me and produced by Lucy Lucraft (www.lucylucraft.co.uk)

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