What separates great brands from the pack? According to Mayur Gupta, CMO of Freshly, it is their ability to quickly iterate and learn. He has used this approach to build brands and grow companies like Spotify and Kimberly-Clark. On this episode of Marketing Trends, Mayur explains this approach and how marketers can implement it into their work.

 

Links:

Full Links, Quotes, & Notes: http://bit.ly/34hc5Gd 

Mayur’s LinkedIn: linkedin.com/in/inspiremartech/ 

Mayur’s Twitter: twitter.com/inspiremartech 

Website: https://www.freshly.com/

 

3 Key Takeaways:

- Speed is the most important differentiator for a brand.

- Marketers need to have an experimentation mindset where success is determined by how quickly they can iterate and learn.

- “A purpose-driven brand amplifies the tangible and measurable growth of the business.”

 

---

Marketing Trends is brought to you by our friends at Salesforce Pardot, B2B marketing automation on the world’s #1 CRM. Are you ready to take your B2B marketing to new heights? With Pardot, marketers can find and nurture leads, close more deals, and maximize ROI. Learn more by heading to www.pardot.com/podcast.

To learn more or subscribe to our weekly newsletter, visit MarketingTrends.com.

----

Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.