Hands On Heroes with Valerie Crafton

Did YOTTA 2025 Deliver? Voices from Across the Ecosystem


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This episode captures the raw energy and honest conversations from the event floor, featuring voices from across the data center, energy, and infrastructure communities. From modular data center builders to energy innovators, from seasoned industry veterans to newcomers finding their footing, everyone had something to say about whether YOTTA succeeded in bridging the tribes of digital infrastructure.


In the second half, we sit down with George Rockett, the visionary behind YOTTA, for an unfiltered conversation about the challenges of scaling an industry event, the anthropological nature of industry silos, and why bringing manufacturing mindsets to data centers might be the key to our future.


Key themes explored:

  • The real challenge of breaking down industry silos and fostering genuine collaboration across traditionally separate sectors
  • How the data center industry compares to aviation in terms of scale, manufacturing precision, and vertical integration
  • The urgent need for policy education and community engagement as the industry expands into new territories
  • Why sustainability conversations must go deeper than surface-level metrics to examine entire lifecycle impacts
  • The shift from traditional competitive bidding to partnership-driven approaches in mission-critical infrastructure
  • Bold insights from the event floor:

    • Partnership over competition is becoming essential for industry survival
    • The gap between policy makers and technical realities needs immediate attention
    • Manufacturing approaches from other industries could revolutionize data center construction
    • Trust-building and relationship development are becoming as critical as technical expertise
    • George Rockett shares his vision for next year's event, including plans to double attendance to 7,000 people and expand into Caesar's Forum, while maintaining the focus on bringing together previously disconnected industry tribes.


      Connect with Yotta & George:

      https://www.linkedin.com/company/yotta-events/posts/?feedView=all

      https://www.linkedin.com/in/george-rockett-b18a3b4/


      Proudly sponsored by BCS Switchgear, Inc.

      WE ARE NOW AN OEM SWITCHBOARD MANUFACTURER UL-891


      Powered by Mod42, Modular, efficient, and rapidly deployable data center buildings designed for the modern enterprise


      Apply to be a Guest or Sponsor and follow along:

      ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://beyondthemegawatt.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

      ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/company/beyond-the-megawatt-podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠


      Connect with Mara:

      ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.marajadeconsulting.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

      ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/datacenterchic/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠


      Connect with Val:

      ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/valerie-crafton-mba-0362b816/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

      ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://valconsultants.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠

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      Hands On Heroes with Valerie CraftonBy Val Crafton

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