This week on Trades Talk, host Justin White sits down with Diego Lopez, brand strategist and founder of 153 Studio, for a deep dive into the power of branding that puts people and purpose first.

In this episode, Diego breaks down:

• Why branding is not your logo, it’s how your clients feel

Diego shares examples from the trades, explains how companies can stop faking "luxury" and actually deliver it, and shows why your team, not your font, is your brand.

If you want to build a business that attracts the right clients, earns deep trust, and reflects your true values, this one’s for you.