June 20, 2024

Digital and Savvy Success; Maha Abouelenein

15 minutes

Maha Abouelenein is the founder and CEO of Digital and Savvy, a success story in strategic communications. The firm focuses on creating value through powerful storytelling. Meeting Maha at the Collision Conference in Toronto recently #collisionconf was an honor. Maha has more than 30 years of global communications experience. She advises corporate giants and high-net-worth individuals across the world. The company is rooted in building meaningful relationships that yield incredible results. Maha launched some of the world’s largest tech companies in the Middle East from communications, policy, and business development perspectives – from Google and Netflix to Udacity and Careem (Uber) and more. She supported the largest IPO and the largest acquisition in Egypt’s history at Orascom Telecom. She also built sports marketing programs and strategic partnerships for the Olympics, NASCAR, the NBA, ATP Tennis, Golf, and the NFL at consumer product giant General Mills.

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Contact Info

Website: www.DigitalandSavvy.com

Book: 7 Rules of Self-Reliance by Maha Abouelenein

Most Influential Person

My father

Effect On Emotions

When I feel anxious, upset, worried, or nervous, I take a deep breath and slow down.

I always take a deep breath and keep that moment to myself, reminding myself that everything's going to be okay. And you know what? It usually will be okay.

Thoughts On Breathing

Deepak Chopra introduced me to breath work a couple of years ago. I spent a lot of time with him, and he always talks about activating your vagus nerve. He taught me to practice inhaling and exhaling one side of your nose and then the other.

I believe that just doing that right now can completely change our demeanor.

Bullying Story

Growing up as an Egyptian brown girl in Minnesota, surrounded by blonde hair and blue eyes, I stood out as the only diverse student in my school. Throughout elementary and most of high school, I was different from my classmates.

Back then, without the Internet, many people didn't understand my Arab and Egyptian background. I was often called names like “camel jockey” or “towel head,” and when the song “Walk Like an Egyptian” came out, kids would mimic the dance at me. I faced a lot of bullying because of my ethnicity.

Nowadays, people embrace and celebrate my Egyptian culture, but back then, it was a source of pain.

I believe that mindfulness could have made a difference, helping people realize the impact of their words and actions on others' feelings. We've learned and unlearned a lot since then, and I think mindfulness plays a crucial role in that evolution.

Suggested Resources

Book: 7 Rules of Self-Reliance; How to Stay Low, Keep Moving, Invest in Yourself, and Own Your Future by Maha Abouelenein

App: Calm

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