In this episode, Ciaran talks to Tom Goodwin, the Executive Vice President and Head of Innovation at Zenith Media USA about his new book Digital Darwinism which launched this month. Tom has been voted a top 10 voice in Marketing by LinkedIn, one of 30 people to follow on Twitter by Business Insider, and a "must follow" by Fast Company. Ciaran and Tom explore some of the themes of his new book including what we can learn from the mistakes of shifting industries of the past when trying to prepare for the digital wave of disruption forever present on today's new digital and real-world horizons. We explore Self-disruption and what it might offer leading businesses prepared to take the risk to stay at the cutting edge of their industries, and also explore why senior leaders interests and the interests of the business may not be as aligned as many people think. How ready is your team for the challenges and opportunities that the rapidly changing world around you present and are you ready to invest in your business medium to long-term future or are you just playing at investment without really committing to it? Faced with disruptive technologies, new consumer expectations, and the advent of digital-first super-companies, your business will be left behind unless you act now. Digital Darwinism is your wake-up call that incremental change is not enough: adding technology at the edges and wrapping it in “innovation” just won’t work. We live in a world where thin interface companies like Uber, Airbnb, Alibaba, Amazon, Spotify, and Facebook have achieved unprecedented growth by exploiting gaps in the market left by large legacy corporations. Digital Darwinism takes a deep dive into what business leaders can do to thrive in the modern age. Will you reject complacency and establish a new perspective on not only how to think about change—but how to actually do something about it? An industry provocateur and commentator on the future of marketing and business, Tom is a columnist for TechCrunch and Forbes and frequent contributor to The Guardian, GQ, Ad Age, Wired, Ad Week, Inc, MediaPost & Digiday. What Tom has to share will resonate with anyone thinking about the path their business should tread to not only stay current but to stay ahead. Useful Links Find Tom Goodwin on LinkedIn Find out more about Tom's New Book Digital Darwinism. http://digitaldarwinismbook.com/