Following a question from Rick Toon, podcast listener on our LinkedIn group, Daniel talks us through how he’d approach the essentials of digital marketing in terms of services and essentials you should be using. Daniel also visits Keyword research and its relationship to Hygiene, Hub and Hero Content, Ciaran indulges in a spurious fishing analogy, and Daniel explores some interesting influencer outreach and content curation techniques. Hosted Wordpress website for those of you wanting to get up and running with a website content hub. Google Search Console Great tool for understanding how Google search views your website and also gives you the keywords you think your website is about. Google Adwords Keyword tool Ubersuggest Target Internet SEO tools comparison report Ciaran’s Complete guide to QR codes http://www.targetinternet.com/complete-marketing-guide-to-qr-codes/ Create a pre written tweet button Feedly https://feedly.com/ Hootsuite Sean Greentree