Daniel and Ciaran share the third of their Yulekit tools. Today we are exploring Datareportal.com,  a fantastic compilation of  marketing stats on digital audience behaviour covering both global and country specific digital trends. With both global, country-specific and specialist reports and data going back to 2012, this is a marketing data gold mine for anyone creating a digital strategy. With the whole archive now keyword searchable on the reportal.com website, it's even easier to find the data you need to support your strategic approach. 
 Useful Links Data Reportal Statista Paul R Smith's SOSTAC® planning model 'You looked at the Show Notes' bonus! Not mentioned in this recording but also super useful, take a look at YouGov which publishes lots of searchable research and data on global public opinion. Just Visit: