Friday Focus is your weekly mini-series from KGCI Real Estate On Air—a deep dive into one theme, broken into tactical, easy-to-implement episodes. Every Friday and Saturday, we unpack the strategies, scripts, and systems agents use to win more business—without the fluff.

Catch every episode in the series to get the full picture, and put these moves into play by Monday.

Summary
This episode provides a powerful, tactical guide for real estate agents who want to master Instagram and use it to generate a consistent flow of leads. Featured guest Mark Salerno, a master of social media lead generation, reveals his exact blueprint for creating content that captivates an audience, builds a strong personal brand, and ultimately drives business. The discussion goes beyond the basics and provides a clear strategy for converting followers into paying clients.

Key Takeaways

• Consistency is Key: Mark emphasizes that success on Instagram isn't about one viral post; it's about a relentless commitment to a consistent posting schedule. He provides a simple framework for creating and sharing content daily to stay top-of-mind with your audience and the algorithm.
• The A-to-Z Blueprint: Learn Mark's strategic approach for creating different types of content that builds a complete narrative about your brand. He breaks down the importance of having a mix of educational, entertaining, and personal content that resonates with your ideal client.
• Mastering the Reels: Discover why Reels are the most powerful tool for growth on Instagram today. The episode provides a step-by-step guide for creating high-engagement Reels, from scripting to editing, to reach a new audience and grow your following quickly.
• Convert Followers to Clients: Understand how to move a conversation from the DMs to a closing table. Mark shares his simple but effective scripts for engaging with leads who reach out on Instagram, and how to transition the conversation to a more formal consultation.

Topics:

• Mark Salerno
• Instagram real estate
• Social media lead generation
• Real estate marketing
• Instagram Reels

Call-to-Action

Ready to dominate Instagram? Listen to the full episode on your favorite podcast platform and start building a lead-generating machine today!

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