HBR IdeaCast

Digital Transformation, One Discovery at a Time

04.28.2020 - By Harvard Business ReviewPlay

Download our free app to listen on your phone

Download on the App StoreGet it on Google Play

Rita McGrath, professor at Columbia Business School, says the need for organizations to adopt digital business models is more important than ever. Change is accelerating as startups tackle incumbents. And suddenly the coronavirus crisis is forcing the hand of many companies that have put off digital transformations. She explains how established firms can avoid bet-the-farm moves and instead take small steps and quickly target their experiments. McGrath is the coauthor of the HBR article "Discovery-Driven Digital Transformation."

More episodes from HBR IdeaCast