Most wedding pros think couples buy their services because of a strong personal connection. Or their portfolio. Or the awards they’ve won or publications they’re featured in. Or how beautiful their branding is. All these are important, but they only get you so far.

At some point, you have to move them from the “I’m interested” stage to the “I know what I want and you are the one to help get it for me” stage. And that happens on the discovery call.

But so much more does too. That’s why I’m breaking down discovery calls on this episode of Own Your Business, where I’ll talk about:

- How my most successful 1:1 clients reach their goals

- 3 things you must do to convert more couples

- Why a good discovery call will help close more deals

- And, finally, 5 big mistakes most pros make on their discovery calls