Ditching Hourly

The wonderful Blair Enns of Win Without Pitching returned to Ditching Hourly to discuss the pros and cons of productized services.

Blair is generally against them and I am generally for them. Since we tend to agree on most things business-related, I wanted to have him back on the show to get to the bottom of our disconnect on this particular point.

During the course of our hour-long chat, we uncovered lots of nuance and eventually understood both sides of the argument for or against.

TL;DR:

Whether or not offering productized services is a good move for your business depends on several factors, including: 

• Whether you're a soloist or a big firm
• How good you are at sales
• Your business goals

Blair's links:

• https://www.winwithoutpitching.com/
• https://twitter.com/blairenns

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Before you go!

The next time someone asks you for your hourly rate, I want you to stop what you're doing and head on over to valuepricingbootcamp.com to sign up for my free value pricing email course.

Hope to see you there!

Transistor.fm co-founder Justin Jackson joined me on Ditching Hourly to talk about leveling up your "business game" by learning to spot bigger waves.

Justin's links:

• https://transistor.fm/
• https://megamaker.co/
• https://devmarketing.xyz/
• https://justinjackson.ca/
• https://twitter.com/mijustin

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Before you go!

The next time someone asks you for your hourly rate, I want you to stop what you're doing and head on over to valuepricingbootcamp.com to sign up for my free value pricing email course.

Hope to see you there!

Design Thinking Consultant Hannah Berson joined me on Ditching Hourly to figure out a way to align the financial incentives on a novel three-party deal.

Hannah's links:

• https://www.linkedin.com/in/hannah-berson-8b56672/
• https://www.saltcollaboratory.com/

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Before you go!

The next time someone asks you for your hourly rate, I want you to stop what you're doing and head on over to valuepricingbootcamp.com to sign up for my free value pricing email course.

Hope to see you there!

David Thorp joins me on Ditching Hourly for a positioning discussion to figure out if he's a Filemaker developer or a Swift developer or a business analyst or something else.

David's website:
https://www.alphacustomapps.com/

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Before you go!

The next time someone asks you for your hourly rate, I want you to stop what you're doing and head on over to valuepricingbootcamp.com to sign up for my free value pricing email course.

Hope to see you there!

Software architect George Stocker joins me to get clarity on his ideal buyer. 

George's site:
https://georgestocker.com/

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Before you go!

The next time someone asks you for your hourly rate, I want you to stop what you're doing and head on over to valuepricingbootcamp.com to sign up for my free value pricing email course.

Hope to see you there!

Musician Mason Bayne joined me for a coaching call to brainstorm where to find the most value in the music business.

Mason's website:
https://www.masonscottbayne.com

Value Pricing Bootcamp:
http://valuepricingbootcamp.com

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Before you go!

The next time someone asks you for your hourly rate, I want you to stop what you're doing and head on over to valuepricingbootcamp.com to sign up for my free value pricing email course.

Hope to see you there!

Health coach Jihane Farrell joined me to talk about how to price "quality of life" and other intangible and highly subjective client outcomes.

Jihane's email address:

[email protected]

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Before you go!

The next time someone asks you for your hourly rate, I want you to stop what you're doing and head on over to valuepricingbootcamp.com to sign up for my free value pricing email course.

Hope to see you there!

Karrie Grinter joins me for a coaching call to figure out how to double her pilates business before she retires.

Karrie's website:
https://www.northantspilates.com/

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Before you go!

The next time someone asks you for your hourly rate, I want you to stop what you're doing and head on over to valuepricingbootcamp.com to sign up for my free value pricing email course.

Hope to see you there!

Carl Richards of Behavior Gap joins me to talk about why it makes sense for him to sell his new book for $10,000.

Talking Points

• The paradox of working in public every day
• The terror of going from 0 to 1
• Using permission-less projects to get going
• The importance of noticing “tailwind”
• Turning flaws into features
• Using impostor syndrome as a compass
• Reacting to negative feedback about pricing
• How to decide whether to start a podcast

Carl’s Bio

Carl Richards is a Certified Financial Planner™ and creator of the Sketch Guy column, appearing weekly in The New York Times since 2010.

Carl has also been featured on Marketplace Money, Oprah.com, and Forbes.com. In addition, Carl has become a frequent keynote speaker at financial planning conferences and visual learning events around the world.

Through his simple sketches, Carl makes complex financial concepts easy to understand. His sketches also serve as the foundation for his two books, The One-Page Financial Plan: A Simple Way to Be Smart About Your Money and The Behavior Gap: Simple Ways to Stop Doing Dumb Things with Money (Portfolio/Penguin).

His sketches have appeared in a solo show at the Kimball Art Center in Park City, Utah as well as other showings at Parsons School of Design in New York City, The Schulz Museum in Santa Rosa, California, and an exhibit at the Mansion House in London. 

His commissioned work is on display in businesses and educational institutions across the globe.

Find Carl online here:

• https://behaviorgap.com
• https://behaviorgap.com/radio/
• https://www.linkedin.com/in/thinkingcarl
• https://twitter.com/behaviorgap

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Before you go!

The next time someone asks you for your hourly rate, I want you to stop what you're doing and head on over to valuepricingbootcamp.com to sign up for my free value pricing email course.

Hope to see you there!