These days it seems like everyone’s houses look remarkably similar. White kitchens, brushed brass accessories, exposed beams and all the shiplap. Why, you ask? Because we are all under the influence of design influencers. These people log on to Instagram every day and show you, yes you, how to take your older home and make it look newish, modern, but still cozy and old-timey. In a lot of ways this has been a revolutionary and wonderful development: free advice on how to renovate your home at your fingertips. No more subscriptions to design magazines, hiring expensive designers, or spending hours doing research. Nope, it’s right there on Instagram. But, of course, this type of influencing is not without scandal. Often the pressure to perform and establish yourself as a brand has led to overcharging and under providing. And then inevitably, the takedown is much larger than the rise. Ultimately, this episode helps us answer two questions: how does hustle culture lead to cancel culture and why is it so important for influencers to diversify their content over several platforms and maybe even go back to the basics of blogging. We get to talk to one of Jo's favorite design and renovation gurus, Emily Henderson, who takes us back to the early days of the design blog and explains how she has managed to slow down, take stock, and focus on the basics.

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