Do This, NOT That: Marketing Tips with Jay Schwedelson

By GURU Media HubBusiness Entrepreneurship Education How To Marketing

Favorites
47
Followers
Typical duration
11 min
per episode

Based on Podcast App listening data

Do This, NOT That: Marketing Tips with Jay Schwedelson episodes

March 09 SPECIAL SERIES ==>Gross People Are Gross ➕Secrets to Repurposing Content! <== | BATHROOM Break #97 COLLAB: The Marketing Millennials + Do This, Not That
Join Jay Schwedelson and Daniel Murray for a quick "Bathroom Break" that starts with a cringey social dilemma involving a nose-picker and a handshake. They debate the rules of public coughing and why Daniel immediately flees restaurants upon hearing a sneeze. On the marketing side, they break down the 90-day repurposing rule and explain why your fear of being repetitive is completely unfounded.
ㅤ
Follow Daniel on LinkedIn and check out The Marketing Millennials podcast for sharp, no-fluff marketing insights. Subscribe to Ari Murray’s newsletter at gotomillions.co for sharp, actionable marketing insights.
ㅤ
Best Moments:
(01:09) Jay recounts a horror story about a thumb up the nose right before a greeting
(01:51) Daniel reveals the fake phone call move he uses to avoid gross handshakes
(02:40) Why does hearing a sneeze at a restaurant make Daniel leave immediately
(03:45) The 90-day window where old content becomes new again
(05:32) How to reuse a winning hook without the algorithm punishing you
(07:28) The realization that nobody remembers what you posted on Tuesday
(11:00) A passionate rant about why hand sanitizer is not a substitute for soap
ㅤ
Partner with Jay: https://www.jayschwedelson.com/contact
ㅤ
Check out Jay Schwedelson's new book: Stupider People Have Done It
All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206
ㅤ
Subscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletter
ㅤ
Register for GuruConference (FREE + VIRTUAL!) https://www.guruconference.com
ㅤ
Check out Eventastic (FREE + VIRTUAL!) https://www.eventastic.com
ㅤ
Connect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/
Check out Jay's YouTube channel: https://www.youtube.com/@schwedelson
Check out Jay's Instagram: https://www.instagram.com/jayschwedelson/
Ask Jay anything: https://www.jayschwedelson.com/ask
ㅤ
Leave a comment and follow the show, it really helps us out!
13 min
March 06 Ask Us ANYTHING! 🛠️ FIX Your Landing Pages in 5 Minutes | Ep. 470
Stop losing leads just because your landing page looks like work. Jay Schwedelson reveals the psychological triggers that make people click submit, including a simple image trick that bumps conversions by double digits. He also opens up about the "woo woo" morning habit that keeps him sane, even if it involves hiding in the bathroom.
ㅤ
Best Moments:
(02:45) How repeating your email's hero image on the landing page subconsciously builds trust
(03:50) The exact percentage of leads you lose for every single extra field you require
(04:29) Why splitting long forms into multiple steps can skyrocket your completion rate
(05:25) The specific spot to place a testimonial that drives a 15% conversion lift
(06:45) One navigation mistake that kills focus and why you need to delete it right now
(08:50) Jay’s 10-minute morning ritual that happens before he ever looks at a phone screen
ㅤ
Partner with Jay: https://www.jayschwedelson.com/contact
ㅤ
Check out Jay Schwedelson's new book: Stupider People Have Done It
All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206
ㅤ
Subscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletter
ㅤ
Register for GuruConference (FREE + VIRTUAL!) https://www.guruconference.com
ㅤ
Check out Eventastic (FREE + VIRTUAL!) https://www.eventastic.com
ㅤ
Connect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/
Check out Jay's YouTube channel: https://www.youtube.com/@schwedelson
Check out Jay's Instagram: https://www.instagram.com/jayschwedelson/
Ask Jay anything: https://www.jayschwedelson.com/ask
ㅤ
Leave a comment and follow the show, it really helps us out!
12 min
March 05 RUSSELL BRUNSON!🔥The $10M Webinar Blueprint 💸 GUEST!! ClickFunnels' Russell Brunson | Ep. 469
Russell Brunson joins Jay Schwedelson to reveal why traditional websites are dead and how a simple funnel can completely change your business trajectory. Russell breaks down exactly how he used AI to pull off his biggest launch ever and shares the "webinar a week" strategy that took ClickFunnels from zero to $10 million in revenue.
ㅤ
Russell encourages everyone to start with his books—DotCom Secrets for funnel basics, Expert Secrets for messaging, and Traffic Secrets for getting eyeballs—or jump straight into the ClickFunnels community.
ㅤ
Best Moments:
(01:34) Why a confused mind always says no and how to fix it immediately
(04:47) Using AI to analyze competitors and build a perfect marketing campaign
(08:30) How to get $150k worth of consulting for free using simple AI tools
(09:33) The specific weekly webinar strategy that took ClickFunnels to $10M
(11:00) Real-time feedback loops that can double your sales during a live presentation
(15:19) Why you should never stop telling your core stories even if you are bored of them
ㅤ
Partner with Jay: https://www.jayschwedelson.com/contact
ㅤ
Check out Jay Schwedelson's new book: Stupider People Have Done It
All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206
ㅤ
Subscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletter
ㅤ
Register for GuruConference (FREE + VIRTUAL!) https://www.guruconference.com
ㅤ
Check out Eventastic (FREE + VIRTUAL!) https://www.eventastic.com
ㅤ
Connect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/
Check out Jay's YouTube channel: https://www.youtube.com/@schwedelson
Check out Jay's Instagram: https://www.instagram.com/jayschwedelson/
Ask Jay anything: https://www.jayschwedelson.com/ask
ㅤ
Leave a comment and follow the show, it really helps us out!
19 min
March 03 What’s Up THIS WEEK! 🛑 STOP Editing Your Videos Right Now ➕ Google’s New AI Ranking Trick 📈 | Ep. 468
Everyone wants their content to show up in AI recommendations, but most marketers are missing a simple formatting tweak that boosts visibility by 42%. Jay Schwedelson breaks down new data from Google that proves why adding a specific month to your titles is now critical for ranking. He also discusses why the head of Instagram is actually encouraging creators to leave mistakes in their videos and how "proof of life" is the new engagement hack.
ㅤ
Best Moments:
(00:45) New data from Google reveals exactly how to format dates to win in AI search
(01:03) Why adding the specific month to your titles increases visibility by 42%
(02:15) eBay buying Depop is a huge signal for where Gen Z commerce is actually happening
(03:30) Adam Mosseri confirms that background noise and stumbling are now engagement assets
(04:45) Why Gucci is facing major backlash for using AI during Milan Fashion Week
(05:55) Jay attempts to have a normal coffee with a friend and realizes he cannot stop interviewing people
ㅤ
Partner with Jay: https://www.jayschwedelson.com/contact
ㅤ
Check out Jay Schwedelson's new book: Stupider People Have Done It
All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206
ㅤ
Subscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletter
ㅤ
Register for GuruConference (FREE + VIRTUAL!) https://www.guruconference.com
ㅤ
Check out Eventastic (FREE + VIRTUAL!) https://www.eventastic.com
ㅤ
Connect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/
Check out Jay's YouTube channel: https://www.youtube.com/@schwedelson
Check out Jay's Instagram: https://www.instagram.com/jayschwedelson/
Ask Jay anything: https://www.jayschwedelson.com/ask
ㅤ
Leave a comment and follow the show, it really helps us out!
9 min
March 02 SPECIAL SERIES ==> Why Your Listicles Are Failing 🛑 (And How to Fix Them) <== | BATHROOM Break #97 COLLAB: The Marketing Millennials + Do This, Not That
Join Daniel Murray and Jay Schwedelson for a quickfire "Bathroom Break" session packed with immediate marketing takeaways. They break down why specific phrasing in listicles is now essential for ranking in AI search results and share a counterintuitive email subject line hack that is driving open rates up. You will also hear a bizarre personal story about food safety that might make you think twice about your leftovers.
ㅤ
Follow Daniel on LinkedIn and check out The Marketing Millennials podcast for sharp, no-fluff marketing insights. Subscribe to Ari Murray’s newsletter at gotomillions.co for sharp, actionable marketing insights.
ㅤ
Best Moments
(01:25) Jay explains why he keeps getting food poisoning from questionable airport and takeout choices
(02:22) Daniel recounts the time he had to rescue raw salmon from the garbage for potential lab testing
(03:40) Why using "Top 3" or "Number 1" in your headlines is outperforming standard numbered lists
(05:00) The smart way to use tools like Perplexity to find high-authority sources for your content
(06:25) Testing shows that putting newsletter edition numbers in brackets is actually working right now
ㅤ
Partner with Jay: https://www.jayschwedelson.com/contact
ㅤ
Check out Jay Schwedelson's new book: Stupider People Have Done It
All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206
ㅤ
Subscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletter
ㅤ
Register for GuruConference (FREE + VIRTUAL!) https://www.guruconference.com
ㅤ
Check out Eventastic (FREE + VIRTUAL!) https://www.eventastic.com
ㅤ
Connect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/
Check out Jay's YouTube channel: https://www.youtube.com/@schwedelson
Check out Jay's Instagram: https://www.instagram.com/jayschwedelson/
Ask Jay anything: https://www.jayschwedelson.com/ask
ㅤ
Leave a comment and follow the show, it really helps us out!
10 min
February 26 Is AI Taking Copywriting Jobs? W/ Copy Posse Founder! Alex Cattoni 👩‍💻 | Ep. 466
Alex Cattoni is on a mission to humanize the internet, and honestly, we are here for it. She joins Jay Schwedelson to break down why the "bro marketing" era is dying and how empathy is the new currency. They also get into the messy reality of AI in copywriting, exploring why tools like ChatGPT might actually be making real writers more valuable, not obsolete.
ㅤ
Check out The Copy Posse website or follow Alex on Instagram, LinkedIn, and YouTube.
ㅤ
Best Moments:
(01:35) Why the future of marketing combines direct response with empathetic storytelling
(03:45) Economics 101 proves that widely available AI content is becoming less valuable
(06:15) The danger of treating ChatGPT like a GPS without entering a destination
(09:44) Why 55% of companies regret firing their writers for AI tools
(11:00) Data shows the demand for human storytelling is actually skyrocketing
(15:15) How to spot the difference between good marketing and just pushing buttons
ㅤ
Partner with Jay: https://www.jayschwedelson.com/contact
ㅤ
Check out Jay Schwedelson's new book: Stupider People Have Done It
All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206
ㅤ
Subscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletter
ㅤ
Register for GuruConference (FREE + VIRTUAL!) https://www.guruconference.com
ㅤ
Check out Eventastic (FREE + VIRTUAL!) https://www.eventastic.com
ㅤ
Connect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/
Check out Jay's YouTube channel: https://www.youtube.com/@schwedelson
Check out Jay's Instagram: https://www.instagram.com/jayschwedelson/
Ask Jay anything: https://www.jayschwedelson.com/ask
ㅤ
Leave a comment and follow the show, it really helps us out!
20 min
February 24 What’s Up THIS WEEK! Instagram + LinkedIn NEW Engagement Must Do’s! + Love Story on HULU | Ep. 465
If you want to see a massive spike in your LinkedIn engagement, the data says you need to ditch the videos and text-only updates. Jay Schwedelson breaks down why document posts are currently outperforming every other content format by a huge margin. He also shares a simple yet controversial "hack" for Instagram that can double your reach just by rallying five friends in the first hour.
ㅤ
Best Moments:
(00:53) Why document posts are seeing 278% more engagement than video right now
(02:00) The exact button you need to click to upload a carousel PDF correctly
(03:00) How getting five people to DM or share your Instagram story instantly doubles circulation
(04:30) Why the President of Burger King is personally answering customer phone calls for four hours a day
(05:40) The shocking statistic about how many Americans buy groceries at Walmart every month
(06:45) Why a famous actor skipped the Golden Globes to attend a reptile expo in New Jersey
ㅤ
Partner with Jay: https://www.jayschwedelson.com/contact
ㅤ
Check out Jay Schwedelson's new book: Stupider People Have Done It
All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206
ㅤ
Subscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletter
ㅤ
Register for GuruConference (FREE + VIRTUAL!) https://www.guruconference.com
ㅤ
Check out Eventastic (FREE + VIRTUAL!) https://www.eventastic.com
ㅤ
Connect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/
Check out Jay's YouTube channel: https://www.youtube.com/@schwedelson
Check out Jay's Instagram: https://www.instagram.com/jayschwedelson/
Ask Jay anything: https://www.jayschwedelson.com/ask
ㅤ
Leave a comment and follow the show, it really helps us out!
10 min
February 23 SPECIAL SERIES ==> Subject Line TESTS You Haven’t Tried! <== | BATHROOM Break #96 COLLAB: The Marketing Millennials + Do This, Not That
Need to boost your open rates while taking a quick break? Jay Schwedelson teams up with Daniel Murray from The Marketing Millennials to break down the latest email subject line tests that are actually working right now. They discuss why screaming in all caps might not be as bad as you think, how to use "accidental" reveals to hook readers, and the psychology behind telling people not to open your emails.
ㅤ
Follow Daniel on LinkedIn and check out The Marketing Millennials podcast for sharp, no-fluff marketing insights. Subscribe to Ari Murray’s newsletter at gotomillions.co for sharp, actionable marketing insights.
ㅤ
Best Moments:
(02:50) Daniel reveals why writing subject lines in ALL CAPS is beating standard text by 4%
(03:20) How using a consistent emoji creates a visual anchor for your brand in the inbox
(04:30) Jay explains how pattern interruption phrases like "Wait..." stop the scroll
(06:15) The "accidental internal reveal" tactic that makes readers feel like insiders
(06:45) Using reverse psychology by telling specific audiences to skip your email
(09:00) A quick debate on why most TV show reboots are destined to fail
ㅤ
Partner with Jay: https://www.jayschwedelson.com/contact
ㅤ
Check out Jay Schwedelson's new book: Stupider People Have Done It
All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206
ㅤ
Subscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletter
ㅤ
Register for GuruConference (FREE + VIRTUAL!) https://www.guruconference.com
ㅤ
Check out Eventastic (FREE + VIRTUAL!) https://www.eventastic.com
ㅤ
Connect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/
Check out Jay's YouTube channel: https://www.youtube.com/@schwedelson
Check out Jay's Instagram: https://www.instagram.com/jayschwedelson/
Ask Jay anything: https://www.jayschwedelson.com/ask
ㅤ
Leave a comment and follow the show, it really helps us out!
12 min
February 20 Ask Us ANYTHING! AI Visibility is the New SEO 🤖 | Ep. 463
Everyone talks about SEO, but are you tracking how your brand shows up in ChatGPT? Jay Schwedelson breaks down why AI Visibility is the new north star metric for marketing teams. He shares a step-by-step guide to auditing your presence on platforms like Gemini and Claude without spending a dime, plus a look at the specific recency signals that help boost your rankings.
ㅤ
Best Moments:
(01:45) The number one metric every business needs to add to their toolkit immediately
(02:34) How to identify the 10 to 30 priority questions your customers are actually asking AI
(03:55) Why you must use an incognito browser when checking your AI search results
(05:00) Free tools from SEMrush and Hau that automate the AI visibility tracking process
(06:20) The specific recency signal trick to help your content surface in AI answers
(07:30) A very honest review of Love Is Blind Season 10 and the movie RIP
ㅤ
Partner with Jay: https://www.jayschwedelson.com/contact
ㅤ
Check out Jay Schwedelson's new book: Stupider People Have Done It
All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206
ㅤ
Subscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletter
ㅤ
Register for GuruConference (FREE + VIRTUAL!) https://www.guruconference.com
ㅤ
Check out Eventastic (FREE + VIRTUAL!) https://www.eventastic.com
ㅤ
Connect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/
Check out Jay's YouTube channel: https://www.youtube.com/@schwedelson
Check out Jay's Instagram: https://www.instagram.com/jayschwedelson/
Ask Jay anything: https://www.jayschwedelson.com/ask
ㅤ
Leave a comment and follow the show, it really helps us out!
11 min
February 17 What’s Up THIS WEEK: NEW Content Format! Multiple Offers in Email? Nepo Babies? The Beckhams? | Ep. 462
Soap operas are back, but they look a lot different on TikTok, and even B2B brands need to pay attention to this exploding trend. Jay Schwedelson explains why serialized micro-dramas are the new engagement goldmine and how to adapt the format for professional content. He also shares fresh research on why adding just a few extra links to your email marketing campaigns might be destroying your click-through rates.

Best Moments:
(00:55) TikTok launches "Pine" to capitalize on the exploding micro-drama trend
(01:52) Why Deloitte predicts this bite-sized content format will generate billions this year
(02:20) How B2B marketers can use serialized storytelling on LinkedIn to boost engagement
(03:22) New data shows hero offer clicks drop by 50% when an email has three or more links
(04:50) Mondelez leans into internet culture with their hilarious "Nepo Cookie" campaign
(05:50) The problem with "nepo babies" demanding privacy while oversharing on social media
Partner with Jay: https://www.jayschwedelson.com/contact
ㅤ
Check out Jay Schwedelson's new book: Stupider People Have Done It
All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206
ㅤ
Subscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletter
ㅤ
Register for GuruConference (FREE + VIRTUAL!) https://www.guruconference.com
ㅤ
Check out Eventastic (FREE + VIRTUAL!) https://www.eventastic.com
ㅤ
Connect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/
Check out Jay's YouTube channel: https://www.youtube.com/@schwedelson
Check out Jay's Instagram: https://www.instagram.com/jayschwedelson/
Ask Jay anything: https://www.jayschwedelson.com/ask
ㅤ
Leave a comment and follow the show, it really helps us out!
9 min

About Do This, NOT That: Marketing Tips with Jay Schwedelson

From the publisher's feed

Welcome to "Do This, NOT That!" - your ultimate destination for mastering marketing insights. Join us as we dive deep into the world of marketing, unlocking powerful strategies and game-changing tactics that will revolutionize your approach.