In this episode of The Bathroom Break, hosts Jay Schwedelson and Daniel Murray dive into the concept of “negative signal” in marketing, exploring how certain content choices can unintentionally damage your brand’s reputation and trust over time.

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Best Moments:

(00:07) Introduction to the new special series called "The Bathroom Break"

(02:16) Explanation of negative signal: content that hurts your brand's reputation

(03:01) The concept of lifetime value for an audience vs customers

(03:54) Common marketing automation mistakes that create negative signals

(04:41) Outdated content like "2025 outlook" still being sent in May

(05:01) The importance of managing the long tail of your content

(05:34) Ways to identify negative signal in your marketing strategy

(07:20) Drawing parallels between marketing negative signals and social communication

(09:19) Brief mention of Jay recently going viral on Instagram

=================================================

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=================================================

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WunderKind: 20 Ideas in 40 Mins! Would You Rather?! Topic: Owned Channel Performance SECRETS!

May 8th - Register HERE: https://www.linkedin.com/events/wouldyourather-ownedchannelperf7310021407273304064/theater/

Marigold: May 30th 11am est. More info coming soon!

=================================================

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Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.

Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).

Claim your offer now at jayschwedelson.com/emma.

In this episode of Do This, Not That, host Jay Schwedelson shares a powerful email marketing tactic that’s helped transform his business—revealing a simple strategy for gathering valuable customer feedback through email and how to leverage AI to analyze responses.

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Best Moments:

(01:04) The email strategy: sending a basic feedback request email to your database

(01:46) Subject line technique: using only the word "question" with no preheader

(02:37) How to adapt this strategy for different business types and database sizes

(04:00) Using AI to synthesize and analyze customer feedback responses

(05:38) Why this approach works better than traditional surveys

(05:55) Bonus benefit: improved email deliverability through reply engagement

=================================================

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EVENTASTIC - The worlds LARGEST event about EVENTS! June 5-6 2025

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Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!

Register here: www.GuruConference.com

=================================================

Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson

Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson

Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/

=================================================

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Marigold: Should I Switch Email Platforms? 5 Truths & Myths!

May 30th 11am – 12pm ET.

Register HERE: https://www.linkedin.com/events/7325947932031991808/comments/

=================================================

MASSIVE thank you to our Sponsor, Marigold!!

Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.

Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).

Claim your offer now at jayschwedelson.com/emma.

In this episode of Do This, Not That, host Jay Schwedelson welcomes Nancy Harhut, co‑founder of HBT Marketing and bestselling author of Using Behavioral Science in Marketing. Nancy unpacks cognitive shortcuts—like autonomy bias and magnitude encoding—that marketers can leverage to lift response rates even in shaky economic times.

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Best Moments:

(00:40) Introduction of behavioral‑science expert Nancy Harhut

(01:50) Marketing during uncertain economic times

(03:25) Autonomy bias—why giving choices boosts conversions

(04:39) BYAF (“But You Are Free”) technique can double response

(07:27) Magnitude encoding: how price positioning shapes perception

(09:20) Physical space the price takes up influences value perception

(10:18) Correct placement of original vs. sale prices for max impact

(13:24) The reciprocity principle—favors that compel customers to repay

(14:35) Where to connect with Nancy and grab her book

=================================================

Check out our 100% FREE + VIRTUAL EVENTS! ->

EVENTASTIC - The worlds LARGEST event about EVENTS! June 5-6 2025

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Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!

Register here: www.GuruConference.com

=================================================

Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson

Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson

Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/

=================================================

AND don’t miss out on this awesome FREE upcoming Quick Hit!

Marigold: Should I Switch Email Platforms? 5 Truths & Myths!

May 30th 11am – 12pm ET.

Register HERE: https://www.linkedin.com/events/7325947932031991808/comments/

=================================================

MASSIVE thank you to our Sponsor, Marigold!!

Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.

Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).

Claim your offer now at jayschwedelson.com/emma.

In this episode of Spamageddon, hosts Jay Schwedelson, Danielle Gallant, and Guy Hanson debate whether swapping email-sending platforms will magically solve deliverability woes—or if bad practices simply follow you.

📧📧📧📧📧📧📧📧📧📧

PODCAST CROSSOVER WITH: 

➡️Email After Hours Podcast by Validity.

Hosted by: 

SHOW LINK: https://podcasts.apple.com/us/podcast/email-after-hours-the-podcast-for-email-senders/id1660022263

Danielle Gallant, Senior Email Strategist at Validity 

Guy Hanson, VP of Customer Engagement at Validity, Inc.

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Best Moments:

(01:04) Topic introduction: Will switching your email sending platform solve all your email problems?

(03:29) Question of whether changing email platforms improves performance

(03:47) Platform functionality is key when selecting an ESP, not a one-size-fits-all solution

(04:29) Discussion on whether certain platforms are better for specific industries

(05:19) Will switching platforms solve deliverability issues?

(06:18) Bad practices will follow you regardless of platform change

(07:24) Discussion on migrating IP addresses and domains when switching platforms

(08:48) Tip to leverage existing platform capabilities before switching

(08:57) Most marketers only use about 20 % of their ESP's capabilities

=================================================

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EVENTASTIC - The worlds LARGEST event about EVENTS! June 5-6 2025

Register HERE: https://www.eventastic.com/Registration

Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!

Register here: www.GuruConference.com

=================================================

Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson

Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson

Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/

=================================================

AND don’t miss out on this awesome FREE upcoming Quick Hit!

Marigold: Should I Switch Email Platforms? 5 Truths & Myths!

May 30th 11am – 12pm ET.

Register HERE: https://www.linkedin.com/events/shouldiswitchemailplatforms-5tr7325947932031991808/theater/

=================================================

MASSIVE thank you to our Sponsor, Marigold!!

Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.

Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).

Claim your offer now at jayschwedelson.com/emma.

In this episode of Do This, Not That, host Jay Schwedelson answers listener questions in an "Ask Us Anything" segment, sharing smart email marketing tactics for win-back campaigns and his current TV picks.

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Best Moments:

(01:46) Win-back campaigns should start much earlier than one year of inactivity

(02:11) 70% of people who haven't engaged with emails after 60 days never will again

(03:00) 30-day win-back strategy: value-driven special content

(03:57) 60-day win-back strategy: create FOMO with mistake messaging

(04:33) 90-day win-back strategy: confirmation status emails

(05:41) 120-day win-back strategy: go nuclear with timing and sender changes

(06:17) Sponsor segment: Emma from Marigold email platform

(07:27) TV show recommendations including Paradise, Love Hotel, and House Hunters

=================================================

Check out our 100% FREE + VIRTUAL EVENTS! -> 

EVENTASTIC - The worlds LARGEST event about EVENTS! June 5-6 2025 

Register HERE: https://www.eventastic.com/Registration

Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7! 

Register here: www.GuruConference.com

=================================================

AND Don’t miss out on these awesome FREE upcoming Quick Hits!

WunderKind: 20 Ideas in 40 Mins! Would You Rather?! Topic: Owned Channel Performance SECRETS!

May 8th - Register HERE: https://www.linkedin.com/events/wouldyourather-ownedchannelperf7310021407273304064/theater/

Marigold: May 30th 11am est. More info coming soon!

=================================================

MASSIVE thank you to our Sponsor, Marigold!!

Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.

Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).

Claim your offer now at jayschwedelson.com/emma.

In this What’s Up This Week edition of Do This, Not That, host Jay Schwedelson fires through the freshest marketing trends, tech headlines, and pop‑culture quirks—from Meta’s AI‑powered ad push to TikTok’s “Dinosaur Time” foodie craze.

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Best Moments:

(00:51) Meta’s earnings call: AI‑generated ads take center stage

(02:41) Mark Zuckerberg’s vision for the future of AI advertising

(03:28) Why May is the prime month for emojis in email subject lines

(04:54) Meta’s controversial “MovieMate” test encouraging phone use in theaters

(06:44) Jay’s personal boycott of Blake Lively’s new film Another Simple Favor

(08:00) The ridiculous “Dinosaur Time” food trend sweeping TikTok

=================================================

Check out our 100% FREE + VIRTUAL EVENTS! -> 

EVENTASTIC - The worlds LARGEST event about EVENTS! June 5-6 2025 

Register HERE: https://www.eventastic.com/Registration

Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7! 

Register here: www.GuruConference.com

=================================================

AND Don’t miss out on these awesome FREE upcoming Quick Hits!

WunderKind: 20 Ideas in 40 Mins! Would You Rather?! Topic: Owned Channel Performance SECRETS!

May 8th - Register HERE: https://www.linkedin.com/events/wouldyourather-ownedchannelperf7310021407273304064/theater/

Marigold: May 30th 11am est. More info coming soon!

=================================================

MASSIVE thank you to our Sponsor, Marigold!!

Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.

Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).

Claim your offer now at jayschwedelson.com/emma.

In this episode of The Bathroom Break, hosts Daniel Murray of Marketing Millennials and Jay Schwedelson of Do This Not That podcast dive deep into the evolving landscape of social media marketing in 2025. They share practical tactics for leveraging social media algorithms to accelerate content reach without relying solely on follower counts. Expect candid stories—including Jay’s recent colonoscopy experience that humorously ties into their podcast's theme—and a detailed breakdown of how to optimize organic content and smartly invest in paid boosts on platforms like TikTok, Instagram, Reddit, and Pinterest.

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Best Moments:

(00:59) Jay’s colonoscopy story & PSA about Ozempic and anesthesia

(03:04) Main Topic: Social media algorithms & follower count relevance

(05:03) Jay’s example of YouTube channel success with minimal subscribers

(06:00) Daniel’s tips on amplifying organic content and paid boosting strategies

(07:39) Jay’s agency perspective on boost budgets & exploring alternative ad platforms

(09:51) Importance of allocating budget for ad testing and scaling successful campaigns

(10:55) TikTok trends and how hosts engage with the platform

=================================================================

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EVENTASTIC - The worlds LARGEST event about EVENTS! June 5-6 2025 

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Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7! 

Register here: www.GuruConference.com

=================================================================

AND Don’t miss out on these awesome FREE upcoming Quick Hits!

WunderKind: 20 Ideas in 40 Mins! Would You Rather?! Topic: Owned Channel Performance SECRETS!

May 8th - Register HERE: https://www.linkedin.com/events/wouldyourather-ownedchannelperf7310021407273304064/theater/

Marigold: May 30th 11am est. More info coming soon!

=================================================================

MASSIVE thank you to our Sponsor, Marigold!!

Looking to master consumer engagement in 2025? The 2025 Consumer Trends Index from Marigold reveals how AI, economic pressures, and personalized marketing are shaping consumer expectations. Uncover data-driven insights to foster stronger brand relationships, strike the right balance between personalization and privacy, and turn casual customers into loyal advocates.

Download the 2025 Consumer Trends Index today at meetmarigold.com/guru and stay one step ahead of evolving consumer demands!

In this episode of Do This, Not That, host Jay Schwedelson welcomes back Brian Minick, Chief Operating Officer at ZeroBounce, to demystify the world of email spam traps. They break down what spam traps are, why they exist, how they affect email deliverability, and practical strategies to avoid them.

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Best Moments:

(01:03) Introduction to spam traps – a topic that causes marketers to “freak out”

(02:28) Spam traps affect everyone – B2B and consumer marketers alike

(02:49) Pristine spam traps explained – email addresses created specifically as traps

(06:46) Recycled spam traps – abandoned accounts converted into traps

(08:18) The importance of recency in email marketing practices

(09:57) How often should you be validating your email lists?

(12:33) Why email validation is critical when switching ESPs

(13:39) The “switch” ESPs pull – how they categorize senders into quality tiers

(15:12) Resources available through ZeroBounce

=================================================================

Guest Bio

Brian Minick is the Chief Operating Officer at ZeroBounce, the industry leader in email validation, data improvement, and data hygiene. With extensive expertise in email deliverability, Brian specializes in helping marketers identify and eliminate issues like spam traps that can damage sender reputation. He’s particularly passionate about bridging the communication gap between sales and marketing teams to ensure email success. Connect with him on LinkedIn to tackle your deliverability challenges!

=================================================================

Check out our 100% FREE + VIRTUAL EVENTS! -> 

EVENTASTIC - The worlds LARGEST event about EVENTS! June 5-6 2025 

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Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7! 

Register here: www.GuruConference.com

=================================================================

AND Don’t miss out on these awesome FREE upcoming Quick Hits!

WunderKind: 20 Ideas in 40 Mins! Would You Rather?! Topic: Owned Channel Performance SECRETS!

May 8th - Register HERE: https://www.linkedin.com/events/wouldyourather-ownedchannelperf7310021407273304064/theater/

Marigold: May 30th 11am est. More info coming soon!

=================================================================

MASSIVE thank you to our Sponsor, Marigold!!

Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.

Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).

Claim your offer now at jayschwedelson.com/emma.

In this episode of the Do This, Not That podcast, host Jay Schwedelson explores specific marketing tactics that are particularly effective in the current climate of economic uncertainty. He discusses shifts in consumer behavior, emphasizing the importance of adapting marketing strategies to meet evolving expectations. Jay shares compelling statistics and actionable insights to help marketers engage effectively with their audiences through pricing, communication methods, and understanding consumer psychology.

=================================================================

Best Moments

00:31 - Current Consumer Sentiment: Overview of consumer awareness and concerns.

02:58 - Effective Marketing Tactics: Insights on utilizing popups and pricing strategies.

05:25 - Email Marketing Strategies: Discussing effective subject lines and CTAs.

06:59 - Engaging with Social Media: Importance of polls and engaging content.

08:10 - Brand Campaign Examples: Highlighting successful tactics from major brands.

09:30 - Fun Segment: Rapid-fire dating advice round-up from listener questions.

=================================================================

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EVENTASTIC - The worlds LARGEST event about EVENTS! June 5-6 2025 

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Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7! 

Register here: www.GuruConference.com

=================================================================

AND Don’t miss out on these awesome FREE upcoming Quick Hits!

WunderKind: 20 Ideas in 40 Mins! Would You Rather?! Topic: Owned Channel Performance SECRETS!

May 8th - Register HERE: https://www.linkedin.com/events/wouldyourather-ownedchannelperf7310021407273304064/theater/

Marigold: May 30th 11am est. More info coming soon!

=================================================================

MASSIVE thank you to our Sponsor, Marigold!!

Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.

Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).

Claim your offer now at jayschwedelson.com/emma.

In this episode of Do This, Not That, host Jay Schwedelson interviews Robby Keller, the marketing lead at Dixxon Flannel Company. They discuss marketing strategies, split testing, and cutting acquisition costs, while also delving into Robby's background in skateboarding and fashion.

=================================================================

Best Moments:

(00:40) Introduction of guest Robby Keller and Dixxon Flannel Company

(01:55) Robby's background and journey into marketing

(03:35) Discussion on brand coolness and company culture

(05:44) Split testing and its importance in marketing

(09:39) "F, Marry, Kill" game with email, search, and social marketing

(11:16) The power of search marketing

(13:00) Email marketing strategies and subject line tactics

(16:04) Robby's skateboarding background and transition to other sports

=================================================================

Guest Bio:

Robby Keller is the marketing lead at Dixxon Flannel Company, a limited edition flannel brand. With a background in fashion and skateboarding, Robby transitioned into marketing after attending fashion school. He spent 8 years in the agency world, working with various clients, including Fortune 500 companies and small businesses. Robby brings his creative experience and marketing expertise to Dixxon Flannel, where he focuses on direct-to-consumer marketing strategies.

=================================================================

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EVENTASTIC - The worlds LARGEST event about EVENTS! June 5-6 2025 

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Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7! 

Register here: www.GuruConference.com

=================================================================

AND Don’t miss out on these awesome FREE upcoming Quick Hits!

WunderKind: 20 Ideas in 40 Mins! Would You Rather?! Topic: Owned Channel Performance SECRETS!

May 8th - Register HERE: https://www.linkedin.com/events/wouldyourather-ownedchannelperf7310021407273304064/theater/

Marigold: May 30th 11am est. More info coming soon!

=================================================================

MASSIVE thank you to our Sponsor, Marigold!!

Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.

Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).

Claim your offer now at jayschwedelson.com/emma.