Randi Barshack, the SVP of Marketing at RollWorks, discusses the importance of being a good storyteller and why every CMO has varying definitions ABM and its uses.

Do You Really Know What ABM Is?

What happens when marketing’s sharpest minds pull back the curtain? Hosted by Stephanie Postles, Marketing Trends drops listeners into the world of trailblazing CMOs, CEOs, and visionaries who share their journeys and groundbreaking strategies. From navigating the balance between automation and human touch to leading teams through unprecedented transformation, you’re getting an unfiltered look at the lessons and ideas driving the industry forward. Whether you're leading a team or aspiring to innovate, Marketing Trends is your new secret weapon.

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Do You Really Know What ABM Is?

Do You Really Know What ABM Is?

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