In today’s world, marketing and customer experience go hand in hand. At least, that’s what Johann Wrede believes. On this episode, Johann, the Chief Experience Officer at Emburse, takes us into how he has blended the marketing and customer experience teams and the success they have had as a result. Plus, he explains why we have to get out of the mindset that we have to do more with less and instead start thinking only about how we can constantly be doing better.

Doing Better With Less

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On this episode of Marketing Trends, Kelly Ferraro, Senior Director of Media and Channel Marketing at Whole Foods, explains how Whole Foods fosters innovation and creativity within its team. Kelly shares insights on maintaining a balance between digital innovation and traditional marketing channels, the challenges and opportunities presented by the Amazon acquisition, and how Whole Foods is navigating the evolving landscape of consumer behavior toward health and sustainability. From strategic pricing to the importance of good energy for creativity, Kelly offers a deep dive into the intricate dance of merging two iconic brands and leading a dynamic marketing team.

Creativity Meets Strategy: Inside Whole Foods' Marketing Balance

On this episode, Victoria Lozano, EVP of Marketing for Crayola, discusses the evolving role of marketing, the importance of creativity, and the power of partnerships. She emphasizes that marketing is no longer just about advertising and promotions, but about all the touch points a brand has in consumers' lives. She also highlights the need for marketers to focus on both brand and business, and the impact of AI in marketing, emphasizing the need to use it smartly and not get caught up in sensationalism.

The Challenge of A Historic Brand With a Modern Vision

This is Marketing Trends, where we'll give you an authentic look into the world’s most impactful marketing leaders. How do they think? How do they lead? How do they maintain their dominant positions at brands like ESPN, Google, Meta, Wells Fargo, Walmart, and others? Join host Jeremy Bergeron as he uncovers the answers to those questions and more.

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On this episode, Brad Nelson, the Chief Marketing Officer at Sotheby's International Realty, discusses the changing consumer demographics and the intergenerational transfer of wealth in the real estate market. He emphasizes the importance of connecting with different generations of clients and creating an emotional connection with them. Plus, he talks about the need for brands to show up on different platforms in an authentic way for the younger generation while maintaining brand equity. Brad also highlights the value of empathy, emotional intelligence, and curiosity in his leadership style.

Doing Better With Less

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