James started freelancing in 2010 after spending a couple of years building a name for himself online. He was still working for an agency during that first couple of years. He’d spend his days working on whatever landed on his desk, and his evenings creating exciting things for clients like MTV. Eventually, the balance tipped and James went freelance full time.

By working on his own projects and putting that work out there, James was attracting clients who wanted to pay him for the things he loved doing. And it’s gone that way ever since.

“When I was younger, I had an immense frustration with not having my own style,” James says. “That frustration was necessary. If you’re complacent, you’re not evolving. The more you do, the better you get. Don’t let that frustration stop you.”

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