"Don't give your customers a chance to go try somebody else. They might not come back."

Episode Highlights

[03:42] Why environment and people matter more than coffee quality.

[06:55] Observations on cultural diversity in different coffee shops.

[09:54] The best consultants in your business are your employees and customers.

[13:04] The danger of closing doors and letting customers try competitors.

[15:10] Lessons learned about loyalty and value from grocery shopping.

Your customers are only loyal until they find something better. In this conversation, Lee Cockerell shares personal stories and practical lessons on why people leave, how small details make the biggest difference, and what leaders can do to keep customers coming back.

Read the blog for more from this episode.

Resources

Creating Magic Mastermind October 2025

CockerellStore.com

The Cockerell Academy

About Lee Cockerell

Mainstreet Leader

Jody Maberry

Travel Guidance

Magical Vacation Planners are my preferred travel advisors. Reach out to have them help plan your next vacation. You can reach them at 407-442-2694.