Want to create a quality digital product? Great! But unfortunately, even the best product won't sell itself—you need to have a strategy for it. Time and time again I see business owners focusing all of their energy on creating their program and getting the content "just right" but don't spend enough time actually launching it. In today's episode, I'm sharing more about this reallllly common mistake and what you can do instead.

- Why selling a digital product has nothing to do with creating it and everything to do with getting it into your customers' hands.
- Why having a great product with great content is important, but it doesn't mean that people will automatically buy from you.
- The two likely problems you'll experience if you don't have clarity on who exactly your product is for.
- The importance of purposeful audience research to understand their struggles and the language they use.
- Using free content to communicate your offer in the right ways to the right people.


SHOW LINKS:
- To join the Launch Magic waitlist: DM me "magic" on Instagram (stephtaylor.co) or visit stephtaylor.co/magic
- Podcast Episode #674 "How can I develop the right lead magnet for a particular offer, and do I need more than one?": DM me "674" on Instagram (@stephtaylor.co) for a direct link
- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB
- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks
- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip
- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig
- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi

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