Biggest problem for apps - you can't show transformation…you can only show features. So what should an app founder do to grow their brand? In this episode, Sarah and guest Aazar Shad break down the reality for most app brands (spoiler, it's a freaking hard industry to be in) and chat angles that will not only bypass the brain's natural desire to skip non-video ads, but also tap into what your customers want most.

Sarah also uncovers a new message that might help one app brand unlock the growth they've been looking for for years…Even if you're not in apps, you'll want to listen to this one!

Guest: Aazar Shad Twitter: https://x.com/AazarshadNewsletter: https://www.blog.theperformers.io/

Learn more at: https://www.tetherinsights.io/

Twitter: https://x.com/SarahLevinger

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Watch me on YouTube: https://www.youtube.com/channel/UCKwfjt_7PU5N_2fTfHemXXg

Thanks to Cytrus for the theme song, "Sky High" You can follow and find them on Spotify:https://open.spotify.com/track/1oKGDsxjRdQlf2xHLZsiSJ?si=8fbd275dbbb54cbf