Sign up to save your podcasts
Or
Share Don't Sleep On Retail Media Networks
Share to email
Share to Facebook
Share to X
Share to email
Share to Facebook
Share to X
Or
Don't Sleep On Retail Media Networks
CEO and President of The Advertising Research Foundation (ARF), Scott McDonald, discusses the reasons marketers should not sleep on retail media networks. The growing influence of retail media networks on marketing strategies is the basis of today’s episode. Scott highlights their potential for short-term gains, emphasizing the value of first-party data relationships in targeting specific audiences more effectively. Show Notes
Connect With:
- Scott McDonald: Website // LinkedIn
- The MarTech Podcast: Email // LinkedIn // Twitter
- Benjamin Shapiro: Website // LinkedIn // Twitter
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
View all episodes
By I Hear Everything
4.6
154154 ratings
CEO and President of The Advertising Research Foundation (ARF), Scott McDonald, discusses the reasons marketers should not sleep on retail media networks. The growing influence of retail media networks on marketing strategies is the basis of today’s episode. Scott highlights their potential for short-term gains, emphasizing the value of first-party data relationships in targeting specific audiences more effectively. Show Notes
Connect With:
- Scott McDonald: Website // LinkedIn
- The MarTech Podcast: Email // LinkedIn // Twitter
- Benjamin Shapiro: Website // LinkedIn // Twitter
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
More shows like MarTech Podcast ™ // Marketing + Technology = Business Growth
View all
Pivot
9,525 Listeners
Social Media Marketing Podcast
1,438 Listeners
The Digital Marketing Podcast
112 Listeners
Marketing School - Digital Marketing and Online Marketing Tips
1,253 Listeners
Social Media Marketing Talk Show
82 Listeners
Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
64 Listeners
The CMO Podcast
351 Listeners
The Prof G Pod with Scott Galloway
5,469 Listeners
Hard Fork
5,476 Listeners
The Marketing Millennials
153 Listeners
The Artificial Intelligence Show
184 Listeners
The Dave Gerhardt Show
44 Listeners
Marketing Against The Grain
353 Listeners
On with Kara Swisher
3,436 Listeners
Rebrand Podcast: Marketing Campaigns Explained by the Brand & Agency
58 Listeners
Data Driven - Learn essential data literacy, AI and storytelling skills to future proof your career and fuel data informed decisions
12 Listeners
AI Explored
85 Listeners
How I AI
146 Listeners