There is a common saying in the copywriting world: only rookies write from scratch.

Seasoned copywriters like me never start with a blank page. We typically have a considerable amount of customer research which gives us all of the messaging and words we need to write. And when we match that customer research with a copywriting formula or a framework, the copy is assembled into a sales message that's designed to connect and convert.

In this episode of ill communication, I’m sharing a copywriting formula that’s perfect for businesses and charities, especially as we approach the end of the year. This copywriting formula is a little bit different than some of the others that I have shared on the podcast. 

This formula is called ACCA. This stands for Awareness, Comprehension, Conviction, and Action. It gives you a chance to provide a little more education and explanation behind the problems your reader is facing.

Tune in to learn more about what this copywriting formula is, how to use it, and why it works! 

Show notes are always available at www.kimkiel.com!

Resources Mentioned:

Listen to Episode 5: https://www.kimkiel.com/podcast-1/the-mary-poppins-of-copy-formulas-practically-perfect-in-every-way

Visit the Kurandza website: kurandza.org/donate

Join the Joy of Copy Club: kimkiel.com/copyclub

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Text me a question or comment!

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