Social channel strategy: focus or diversify? Scott Morris, CMO at Sprout Social, shares research on the disconnect between marketer assumptions and consumer social media preferences. Morris advocates for strategic platform diversification based on audience demographics while emphasizing the importance of mastering primary channels before expanding. His research reveals that meeting audiences on their preferred platforms creates more authentic engagement than trying to maintain presence everywhere simultaneously.  Show Notes 

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• Scott Morris: Website // LinkedIn
• The MarTech Podcast: Email // LinkedIn // Twitter
• Benjamin Shapiro: Website // LinkedIn //  Twitter

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