In this episode, Dr. Michael Norton, psychologist and professor at Harvard Business School, talks the reasoning behind humans transforming mundane activities into memorable experiences. From birthday traditions and funerals to more intimate personal moments, he describes rituals as deliberate practices that imbue daily routines with meaning. Throughout the discussion we explore various aspects of rituals, such as their application in personal, professional, and cultural contexts, in addition to their impact on creativity and coping with big emotions like stress or loss. Dr. Norton emphasizes the importance of rituals in managing life transitions, whether they're ordinary everyday moments or significant life events. He's found that awareness of both personal and shared rituals can be extremely grounding. The conversation delves into rituals' potential to create and enhance bonds in relationships, illustrated with personal anecdotes and examples from Dr. Norton's research on human behavior patterns. Some episode highlights: - Defining Habits vs. Rituals: How rituals have the potential to enrich our lives beyond automatic habits. - Noticing "hidden" rituals in everyday life and exploring why they're often overlooked. - How rituals can lead to a clearer personal head space to navigate uncertainty, both conciously and subconciously. - How to expand the creative space to the entire process, rather than just going through the motions before reaching your true creative potential. - Implications of Rituals in all kinds of relationships and how to start establishing them for yourself. Enjoy!