"We think branding is what you do when you want likes or fans, or you want to be famous.... actually anyone who interacts with other people needs to think about branding. Your brand is how the world experiences you and what they believe to be true."

—Personal branding expert Lida Citroën

Women tend to be more hesitant than men to think about personal branding. But once you realize it’s simply a tool to help others see you for who you really are—and want to become—it becomes a lot more important and doable. Personal branding expert Lida Citroën demystifies it all for our host Celeste Headlee in the latest episode of Women Amplified.