• What is a digital twin of the customer? What does it look like and why do we need it? (1:11)
• Success stories from organizations investing in a digital twin of the customer. (4:40) 
• Recommendations for listeners interested in developing a digital twin of the customer. (14:30)

Digital twin of the customer (DToC) remains a nascent technology, and current research is only beginning to uncover its possible use cases, but it has significant potential to change how businesses go to market. In this Supply Chain Podcast, host Caroline Chumakov and guest Beth Coppinger discuss the benefits of employing DToC and how this emerging technology can transform your supply chain by driving growth, improving demand forecasting and enhancing customer experience. This technology can simulate customer behavior and reactions, which will allow supply chain leaders to better sense customer demands and predict the scenarios of how the supply chain should respond to those demands.