In 2015 Mike Pfeiffer made a few firearm holsters at home for his own use. Then he mentioned them on his YouTube channel, Last Line of Defense. Followers began asking if they could buy them.Fast forward to 2022, and Last Line of Defense is a Drupal-powered direct-to-consumer ecommerce business with annual revenue of $500,000.  Here's his story.  An abbreviated transcript is at https://pec-ly.com/?6lt4.

DTC Holsters Are a Last Line of Defense

Ecommerce Conversations is the long-running weekly podcast from Practical Ecommerce, hosted by ecommerce entrepreneur Eric Bandholz.
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•• Listen in as Eric interviews in-the-trenches founders and executives who address the essentials of launching, growing, and sustaining an online business. Hear their successes, mistakes, and plans — addressing customer acquisition, web traffic, marketing tactics, on-site conversion, shipping, favorite tools, funding, obstacles, and much more.
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•• New episodes every Friday. Subscribe to the podcast here, and then read a condensed transcript at https://www.PracticalEcommerce.com/tag/podcasts.

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Matt Ragland is a 10-year email marketer, first at ConvertKit and now at Good People Digital, the Nashville-based agency he launched in early 2023. His approach to superior email performance is storytelling.He says, "Brands that excel at email marketing frequently tell a story to their ideal audience."In this episode, he addresses storytelling tactics, email design, automation strategies, and more. For an edited and condensed transcript with embedded audio, see: https://pec-ly.com/?6rUbFor al...

The Best Email Marketing Tells a Story

In 1962 Arto Alajian arrived in the U.S., having fled Egypt and his shoe-manufacturing business. He became a milkman in Los Angeles, and then a ceramic tile installer, and then a tile maker. That was 1966.Fast forward to 2024, and ARTO, the company, is a global supplier of handcrafted ceramic, porcelain, and concrete products. Armen Alagian, the founder's son, now co-owns the business.In this episode, he addresses the challenges and rewards of generational, family-owned companies. For an...

ARTO Owner on Generational Businesses

Before Shopify, YouTube, and Facebook, there was OverstockArt. David Sasson launched the company on the Yahoo Store platform in 2002 in Wichita, Kansas. It sells original, hand-painted reproductions of works by Van Gogh, Monet, and more.Much has changed since 2002, but not Sasson's passion and resilience. He has faced legal crises, replatforms, and competitors. Yet OverstockArt thrives.In this episode, he shares his journey, outlook, and advice for budding entrepreneurs.For an edited and cond...

OverstockArt Founder Thrives 22 Years On

No one can accuse ecommerce copywriter Chris Orzechowski of mimicking others. In an era of image-heavy emails, he prefers plain text. Amid the Facebook-Google advertising juggernaut, he likes X.Orzechowski is an 11-year writer and marketer, first as a freelancer and then, in 2020, at Orzy, the agency he founded. In this episode, he addresses his keys to successful product copy, frustration with Meta, and migration to X Ads.For an edited and condensed transcript with embedded audio, see: https...

Copywriter Shifts to X Ads, Scales Brands

Rabah Rahil first appeared on this podcast in September 2022. He was the chief marketing officer of Triple Whale, an analytics platform. He addressed customer acquisition, attribution, and more.He’s now the CMO of Fermàt Commerce, a SaaS provider of customized customer journeys. Founded in 2021, it has raised nearly $30 million in venture capital funding.In this episode, Rahil discusses Fermàt’s software, target customers, and his role with the company. For an edited and condensed transcript ...

DTC Holsters Are a Last Line of Defense

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