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Welcome to DTC Podcast. Today we're chatting with Rob and Clifford from Pilothouse's Amazon team.

Work with Pilothouse Amazon ➝ https://pilothouse.co

In light of the news that Amazon's Ad Platform outgrew both Meta and TikTok's platform in Q2, the Pilothouse team is EXCITED that Amazon is finally adding some analytical tools, starting with their exposing of search query data.

Hear how to use this data to get smarter with your Amazon Ads campaign, and catch up with Bezos on his Roomba world takeover plan.

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Today we’re fully geeking out on subscription technology, with Vino Jeyapalan, CEO and cofounder of Kabo a fresh dog food subscription business started in 2019 that has optimized incredible 25 month LTV in partnership with Chargebee.

Sr. Director of Product Management Prittam Bagani from Chargebee also joins to talk about the future of API driven subscription commerce.

Talk to Chargebee: ➝ https://chargebee.com

Fresh Dog Food Delivered ➝ https://kabo.co

You’ll hear about Kabo’s development from a limited sku starter subscription program, all the way to an upsell, multi-variable masterpiece, and get a good idea of how you can get started with subscription as well.

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Welcome to DTC Podcast. After speaking to Sean Frank a month ago, I had to get him to come to Victoria for our Q4 prep mastermind in Victoria BC.

Join us!

[Free C-Suite Mentor Preview]

https://directtoconsumer.co/c-suite-mastermind

Sean has an obsessed, educated perspective on the DTC space and this podcast is just a preview of what you'll get from hanging out with him for 3 days in victoria.

You'll hear:

https://directtoconsumer.co/c-suite-mastermind

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Subscribe to DTC Newsletter - https://dtcnews.link/signup

Welcome to All Killer No Filler edition of the DTC Podcast.

Today we're diving back into Scale School to share a module 5, all about how to build and grow a powerhouse media buying team.

We got the Pilothouse founders to open up about the key lessons they've learned building a 100 person media buying team across all ad platforms and disciplines.

Here is the video files (strip audio)

https://drive.google.com/drive/folders/1QLR5yxwGiWsbpJv6WGMAKbqFVgJ1fol9?usp=sharing

Intro shared in Podcast channel on slack

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Subscribe to DTC Newsletter - https://dtcnews.link/signup

Welcome to DTC Podcast

Today we've got an absolute masterclass on successful subscription programs with Rashad Hossain Founder & CEO at RYZE Superfoods, and Dileepan Siva, Founder & CEO at Upscribe.

Rashad is an unabashed fan of what Dileepan has built with Upscribe and considers his subscription platform to be light years ahead of a lot of the big players when it comes to flexibility and overall retention.

Get on Upscribe ➝ https://upscribe.io

Wean off the bean ➝ https://ryzesuperfoods.com

In today's BONUS cast we're catching up with CMO and Co-founder of Tru Earth and friend of the DTC Podcast, Ryan McKenzie.

Ryan has agreed to join us at C-Suite Mastermind for DTC Founders and Execs in Victoria BC, Sept 21-23 as a growth mentor to our attendees

See you at C-Suite: https://directtoconsumer.co/c-suite-mastermind (limited seats available)

Subscribe to Ryan's YouTube Channel! https://www.youtube.com/watch?v=NKam1y1lCT8

Today's podcast a sampling of the material Ryan will be covering at C-Suite, including:

How to hack density with ads and retail

How to approach a downturn in CPG

What's old is new again

Things to split test on your PDP

You'll also hear a breakdown of Ryan's history with attending masterminds and what you can expect to get out of C-Suite Mastermind, Victoria BC, Sept 21-23

https://directtoconsumer.co/c-suite-mastermind (limited seats available)

Stay tuned for more podcasts with C-Suite mentors like Sean Frank, Elliot Roazen and Taran Ghatrora!

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Welcome to All Killer No Filler!

The title of this podcast is cheeky, considering that Saul's (Head of Google Ads Services at Pilothouse) main message for advertisers considering PMax campaigns is to be cautiously optimistic, while still keeping a firm hand on all the variables. You'll learn:

What is a Pmax Campaign?

Will PMax Campaigns eat into my existing keyword campaigns

Are media buyers out of job with PMax? 

What to make of Google's Q2 results

Work with Pilothouse Google ➝ https://pilothouse.co

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Watch this interview on YouTube - https://dtcnews.link/video

Welcome to DTC Future Proof, our monthly editorial series partnership with Chris Rempel at the Lazy Marketer, where we look at the biggest opportunities and risks that will shape and disrupt the future of the market.

This is our follow-up podcast that we're launching with Chris to continue the conversation we create with our editorial content.

This month's piece is on AI and the future of marketing, so we brought in Richard Harris from Black Crow AI to talk about the past, present, and future of machine learning and AI in marketing.

Subscribe to DTC ➝ https://directtoconsumer.co

Subscribe to the Lazy Marketer ➝ https://thelazymarketer.com/newsletter

Learn More about Black Crow AI ➝ https://BlackCrow.ai

Richard has been working with AI for over a decade, cutting his teeth as an executive at Travelocity and building Black Crow AI to bring enterprise-level AI and Machine Learning to any DTC brand keen on massively improving the efficiency of its ad spend and overall marketing approach.

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Welcome to the DTC Podcast, I'm Eric Dyck. Today we're diving deep into the world of back-end fulfillment and warehouse operations for brands attempting the Drop Model. Our expert guests are founders Nell Diamond from Hill House Home and Ricky Choi from Outerspace

Work with Outerspace ➝ https://outerspace.com

Get a Nap Dress ➝ https://hillhousehome.com

Hill House Home has been around since 2016 but really blew up when Nell created "The Nap Dress." Tune in to hear how this product skyrocketed the brand and led Hill House to need a new fulfillment partner.

Ricky Choi built Outerspace from the needs of his own apparel brand and offers a much more flexible,  valuable, and granular service than a lot of back-end partners. Listen to this cast to hear:

The creation of a viral product -- How a dress to nap in caught the world's attention

Ins and outs of the drop model and what Nell wishes she knew before starting

Outerspace's key differentiators and the new model for back-end fulfillment

Work with Outerspace ➝ https://outerspace.com

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Subscribe to DTC Newsletter - https://dtcnews.link/signup

Today we’re diving into the cool blue ocean of FreeWater, a potentially revolutionary concept that turns bottles of water into advertising impressions, which allows CEO and Founder Josh Cliffords to offer water to the world for free.

Listen as we dive into exactly how the advertising model works, along with the partnerships Josh has planned to grow free ecommerce.

You’ll hear about Josh’s vision for a Free-Walmart where every product on the shelf is offered free with ads.

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