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Special guest Attest CEO Jeremy King joins us on the pod to discuss the findings of D2C Digest, their research product based on the thoughts and opinions of 1000s of US online shoppers.

This podcast contains data-backed research on the consumer trends and business stories that will define 2021 for smart brands. 

A must listen!

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Eric pioneered the urban beardsman market, along with a number of critical DTC plays, including incredible content marketing, deep customer identification and connection plus he was building in public way before it was cool.   

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Welcome to ALL KILLER NO FILLER on the DTC podcast. I'm Eric Dyck, it's FRIDAY, and we're diving in deeper on TikTok Ads.

A few weeks back, I interviewed Spencer and Natasha about TikTok, and Spencer messaged me after to say that we barely scratched the surface on the ad side. He also sold me on testing out the platform personally... totally hooked.

So today, we're back with Mr. Spencer Hay, Pilothouse's lead TikTok buyer, to learn more about the ad platform everyone's talking about.

Here's what we talked about:

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Today on the pod, we have Sam Nebel, Co-founder, and Co-CEO of Goodwipes.

Goodwipes is an eco-friendly hygiene brand creating plant-based 100% biodegradable hypoallergenic wipes taking on big TPs!

Here's what you'll hear on the pod: 

📦 Transitioning from retail to DTC

📦 Bold brand marketing can make you stand out if done correctly

📦 Breaking down the taboos

📦 Leveraging communication channels to increase product experience 

📦 Why forceful AOV can be detrimental

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Today we gathered the Pilothouse Amazon team to talk Amazon Prime Day preparation. What should you do today, what you should have done a month ago, and what you can do on Prime Day itself to maximize your results.

Stick around for an update on the Facebook Amazon Bridge and our spicy takes on Amazon's system for sellers.

The Tips: 👇

📦 Listings – If you’re running a sale, add a listing image that tells shoppers you’re having Prime Day sale. Place it as the second image in the carousel.

📦 External Traffic – Prime Day makes it worth sending external traffic to Amazon directly. 

We've found Amazon's attribution tool quite inaccurate and would instead recommend building out a store page specifically as a Prime Day Lander. 

You can then generate a UTM to that page via "Insights" on the backend of your Amazon Store. 

The metrics it gives are relatively accurate (of course, conversions still don't feed back into FB/Google to help its algorithm optimize).

📦 Inventory – Luckily, over the past month, Amazon has relaxed some of its stringent storage limits. Ensuring any product you plan to discount is fully stocked up before Prime Day is critical. 

You don't want to sell through all your inventory on the day and then lose all that traction by stocking out. 

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Hannya Boulos is the Head of Growth at Modern Milkman.

This Manchester-based business delivers convenient groceries from independent and local suppliers directly to customers’ doorsteps in returnable and reusable packaging.

This brand checks all the boxes for us at DTC:

✅ Disrupting a space.

✅ Great brand & product.

✅ Supports local businesses.

✅ Sustainably minded.

Here are some takeaways from our chat with Hannya:

🚪 Why old-school in person sales strategies are working for them

📋 How they’re testing non-digital sales tactics (plus some of their findings).

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It was FRIDAY, and for this AKNF we gathered our Senior and Lead Media Buying Team across both Facebook Ads to discuss the changes, the challenges, and the workarounds caused by iOS14.5.

Nate Vankoughnet, Taylor Cain, Saul Garcia, Richard Clement were all in fine form as we dove in on the following topics:

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This week on the pod, we have newly minted VP of Marketing for Trifecta Nutrition, Tessa Bicard.

Trifecta is a DTC meal solution for those who want to eat clean. They deliver fresh, fully-prepared healthy meals direct to your door.

Here's what you'll hear on the pod:

📦 It's all about balance - human content with SEO spices

📦 There are always new marketing channels to explore

📦 Why TikTok is so awesome

📦 Exploring the gaming market

📦 Keeping your audience by maximizing LTV

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Today on AKNF, we have Ryan McKenzie discussing the art and science behind the creative aspect of YouTube Ads!

Here's what you'll hear on the pod:

📦 Anatomy of Successful Videos

📦 ProTips on improving your video content

📦 How tracking is indispensable to understand your audience

📦 Testing Creatives

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This week on the pod, we chat with Lillie Sun, growth marketer for Three Ships, a female-founded vegan skincare company on a mission to make clean beauty accessible to all. 🌱

🎧 Listen to the pod for:

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