How do you decide if a program is worth investing in? If it will get you the results? How do you even know if the business owner is credible to run that program? 

Too many times a slick sales page and manipulative marketing tactics can prevent you from doing your due diligence on a program before you invest.

In this season finale of Duped, we are going to talk about how you can be vet coaches, consultants and programs so you can make an informed decision when investing in your business.

Learn more at duped.online

You just need to share your story is a common refrain in online business. It sounds good on the surface, as every one of us are humans who love a good story. But what happens when those stories are shared so that they manipulate or even harm our audience? 

In this episode of Duped, we’re diving into the business practice of sharing stories and the seedy, harmful underbelly of when storytelling goes wrong.

Learn more at duped.online

Everywhere you look people are selling certifications. There are certifications for life coaching, business coaching, marketing, messaging, oracle cards, and more. But are certifications the real deal that can help you build your business or just another money-making grift? 

You’re about to find out on this episode of Duped.

Learn more at duped.online

Over the last 10 years, there have been countless ways that celebrity entrepreneurs have sold to us: courses, masterminds, memberships, and many more. These trends come and go, and one of the big ones right now is group programs. In this episode of Duped, we’re digging into all things group programs including the potential grifts of these programs that you need to know about right now. Learn more at duped.online

Have you ever looked at your biz and thought the only way you’ll ever grow is if you start hiring?If so, you aren’t the only one. 

What you may be surprised to hear is that part of why you’re thinking like this is because in the world of online biz celebs, we’re told hiring is THE way to do it.  

We’re told we can’t possibly expand and thrive without a whole team of people to help us chase the dream of scaling.  

But is all this advice on point? (Hint: it isn’t!)

That’s exactly what we want to tackle in today's episode of Duped, where we’re diving into all things hiring, including the seedy secrets behind these brands.

Find out more at duped.online

Have you ever heard some celeb entrepreneur say that you need to build a big audience to have online business success? 

While that advice doesn’t necessarily sounds terrible… it kind of is. Because once again, we’re being encouraged to chase a carrot (the huge audience) that won’t necessarily give us what we want (a sustainable business). 

And let’s not forget that nobody mentions that high cost associated with doing it “their” way.

But like everything else that we talk about on Duped, chasing the celebrity entrepreneur status is not all that it seems and it has a dark side as a business practice that has a high cost on the sustainability of a business.

Learn more at: duped.online. 

If there’s one area in online business that is rife with bad advice, it’s pricing. 

We’re told we need to charge what we’re worth. That we need to “play big”. That we just need to raise our prices.As though it’s a quick push of the button and everything comes together.

What that line of thinking ignores is that the world of online business has been set up to take something complex and highly nuanced — pricing —and boil it down into quick, bite-sized solutions. 

Solutions that rarely work for the majority of us. 

In this episode, we’re diving into predatory pricing practices in online business, including answering the question….is this just one big pyramid scheme?

Find out more at duped.online

While the words “best practices” are heard again and again in online business, do you ever take time to actually think about what they mean?Some of the best practices we’re being sold in the online space have been so normalized that they’re now business as usual — 

Which would be fine if they weren’t so damn SHADY.

And that’s why now is the time to start asking questions.

In this episode of Duped, we’re digging in to see how some of these “best” practices are actually serving us.

Find out more at duped.online

Hands up if you’ve ever been swept up in the moment and made a purchase, but then later wondered what the heck you were thinking. 

Been there, done that… and got the crappy product or service we didn’t actually need. 

But why does this happen? Why do we get all excited and seemingly throw our critical thinking skills out the window?Well, friends, it’s because this is what the online business world WANTS us to do.They want us to forget to take a beat before we buy. 

So — how do we avoid getting sucked into this trap?

In the season finale of Duped, we’re talking about how to cultivate and apply critical thinking before you hit the buy now button.

Learn more at duped.online

Stop us if you’ve heard these ones before —

“You just need this one trick to get people to buy from you.”

”Use the power of language to make your copy impossible to resist.” 

“Create raving fans who buy from you on autopilot.”

These are just a few of the claims you see on the internet designed to get you buying whatever someone else is selling. 

Now, selling isn’t inherently bad. 

It’s the tactics used when selling that separate those with integrity from those willing to exploit sales psychology for their own gain. 

So how can you figure out the difference?

In this episode of Duped, we’re talking about what you need to know right now about sales psych and what to stay the hell away from.

Learn more at duped.online