If there's one area in online business that is rife with bad advice, it's pricing.

We're told we need to charge what we're worth. That we need to "play big". That we just need to raise our prices.As though it's a quick push of the button and everything comes together.

What that line of thinking ignores is that the world of online business has been set up to take something complex and highly nuanced — pricing —and boil it down into quick, bite-sized solutions.

Solutions that rarely work for the majority of us.

In this episode, we're diving into predatory pricing practices in online business, including answering the question….is this just one big pyramid scheme?

Find out more at duped.online

While the words "best practices" are heard again and again in online business, do you ever take time to actually think about what they mean?Some of the best practices we're being sold in the online space have been so normalized that they're now business as usual —

Which would be fine if they weren't so damn SHADY.

And that's why now is the time to start asking questions.

In this episode of Duped, we're digging in to see how some of these "best" practices are actually serving us.

Find out more at duped.online

Hands up if you've ever been swept up in the moment and made a purchase, but then later wondered what the heck you were thinking.

Been there, done that… and got the crappy product or service we didn't actually need.

But why does this happen? Why do we get all excited and seemingly throw our critical thinking skills out the window?Well, friends, it's because this is what the online business world WANTS us to do.They want us to forget to take a beat before we buy.

So — how do we avoid getting sucked into this trap?

In the season finale of Duped, we're talking about how to cultivate and apply critical thinking before you hit the buy now button.

Learn more at duped.online

Stop us if you've heard these ones before —

"You just need this one trick to get people to buy from you."

"Use the power of language to make your copy impossible to resist."

"Create raving fans who buy from you on autopilot."

These are just a few of the claims you see on the internet designed to get you buying whatever someone else is selling.

Now, selling isn't inherently bad.

It's the tactics used when selling that separate those with integrity from those willing to exploit sales psychology for their own gain.

So how can you figure out the difference?

In this episode of Duped, we're talking about what you need to know right now about sales psych and what to stay the hell away from.

Learn more at duped.online

Have you ever read a sales page and by the time you've gotten to the end you don't even know what the person is actually selling you?Sure, it all sounded great, they used lots of keywords that appealed to you, and you're even considering buying…. but what is or isn't included is still kind of ambiguous.

This is called the word salad — and it's just one of the shady sales practices running rampant in the world of online business.

As a consumer, it's not always easy to suss out these shady techniques, so that's exactly why in this episode of Duped, we're doing a deep dive into some of the sales practices you should watch for as a consumer and ones you should steer clear of as a business owner.

Learn more at duped.online

When you started your business, were you dreaming of freedom?Freedom from your boss, freedom with your time, freedom with your money, freedom to do things on your terms?

That promise of freedom can be incredibly seductive, so it's no wonder budding entrepreneurs run towards this idea.

But there's a dark side to the promise of freedom where freedom comes at a high cost.

That's exactly what we are diving into this episode of Duped. We explore the freedom paradox and look at the right questions to ask when it comes to the freedom we're being sold.

Learn more at: duped.online

Do you ever get the feeling that a lot of people think owning a business is easy?Or that owning a business is THE thing to do right now? If these thoughts have crossed your mind, it's likely (in part) because there's actually an entire industry devoted to selling us things that "help" us build an even bigger business.

We're being sold the dream of entrepreneurship day in, day out. And like so many other things we're sold in the world of online business, that dream is faaaaaaar from reality for many business owners.

So, what gives?

In this episode, we're diving into the Entrepreneurial Industrial Complex, including why so much of entrepreneurship is about identity and consumption, not actually doing business.

Learn more at: duped.online

Hands up if you've ever experienced business FOMO at an event.You know how it goes…

You're taking it all in, starting to feel overwhelmed by everything being thrown at you and the next thing you know you're being told that the X, Y or Z they are offering is only going to be available TODAY.

And of course, they tell you that you DESERVE to make this investment.Next thing you know people are lining up in droves to get the thing and you start to think that maybe you need it too. You don't want to miss out, right?If this sounds at all familiar, then you've definitely found yourself caught up in the whirlwind known as speak to sell.

So, how do you avoid getting sucked in?

In this episode of Duped, we're breaking down the speak-to-sell pressure cooker and how speak-to-sell leads to the same tactics being used in webinars and summits.

Learn more at duped.online

Have you ever assumed that just because something is high ticket, it must be good?We've certainly been there, but here's the problem -

What exactly IS "high ticket", anyway?

A certain dollar amount? A specific level of service? A high return on investment?

The reality is that one person's high ticket could be loose change for another, and the big price tag really means nothing in terms of actual value. It's all subjective.

That's why in this episode of Duped we're digging into the high ticket economy of online business including WTF high ticket even means, its problems and why you probably shouldn't believe the hype.

Learn more at: duped.online

Stop us if you've heard these ones before -

"Make money while you sleep!"

"Never trade dollars for hours again!"

"Create it once and set it on autopilot!"

We all know celebrity entrepreneurs make BIG promises when selling us a course that teaches us how to create… another course.

But do courses actually live up to the hype? Are they the passive income dream they claim to be?

On this episode of Duped, we're looking at whether courses are a magical moneymaking dream or a bonafide business nightmare.

Learn more at: duped.online