Leave it to a customer to speak truth to an entrepreneur. That's what happened when Lelac Almagor, a Washington, D.C. school teacher, purchased an electric kid-hauler cargo bike from Bunch Bikes, a Texas-based direct-to-consumer manufacturer and seller.

Supply-chain disruptions during the pandemic almost shut down Bunch Bikes. Then the founder, Aaron Powell, met Almagor at a bike event. "I learned she is much better at selling the bike than me," he said.

Powell shares his story in this episode — from launching the company in 2017 to its near demise a few years later to hiring Almagor. 

For an edited and condensed transcript with embedded audio, see: https://pec-ly.com/?6oGc

For all condensed transcripts with audio, see: https://www.practicalecommerce.com/tag/podcasts

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The mission of Practical Ecommerce is to help online merchants improve their businesses. We do this with expert articles, podcasts, and webinars. We are an independent publishing company founded in 2005 and unaffiliated with any ecommerce platform or provider. http://www.practicalecommerce.com