Did you know around 30% of your revenue should be generated via email marketing? If your emails aren’t generating sales for your business, you’re missing out - big time! In fact, without a solid email marketing strategy, it will be difficult for your business to grow and reach its full potential. 

Email marketing holds everything together. It’s how you connect with your audience, nurture them, and allow them to trust in you and your e-commerce business. 

In this episode, Lisa shares five tips to improve your email marketing game. 

That aside, Lisa also invites you to her Ecommerce Academy Program, a 12-week program for everything e-commerce related - check out the links below and apply today.

LINKS:

Resource/s mentioned: Klaviyo | Email Marketing and SMS Marketing Automation Platform 

Connect with Lisa:

Website:https://lisajones.co/ 

Academy Program:https://lisajones.co/the-academy

Instagram:@lisajones_co

Free Facebook Group:Uncomplicated E-commerce for Women!!

Today, we are talking about your business and the importance of trust - specifically, how to make your website look trustworthy. In e-commerce, people can't touch or smell your products. They can't talk with you directly, or gauge your reaction when they ask you about your products or services. 

All they have is what they see on your website. So they need to feel safe when browsing products and secure enough to take out their credit cards and hit “buy now”. 

In this episode, Lisa gives you some golden strategies on how you can make your website look trustworthy…and convince more of your customers to buy. 

Here we go! 

Connect with Lisa:

Website:  https://lisajones.co/ 

Instagram:  @lisajones_co

Free Facebook Group:  Uncomplicated E-commerce for Women!!

 This episode is all about what your genius zone is, and how to find it.

As an e-commerce business coach, I meet a lot of super capable, amazing women.  Often, these women are doing everything - from the household chores, taking care of the kids, working 9 to 5 jobs, and more.  And then in their business, they're wearing ALL the hats - marketing, bookkeeping, fulfilling orders, creating new products...the list goes on.

This isn’t healthy for yourself or your business. The key here is to know your genius zone and prioritise those tasks in which you do best. This may be difficult at first, but it certainly is doable, and in this episode I’m going to teach you how.

Let’s get your genius on! 

LINKS:

Connect with Lisa:

Website: https://lisajones.co/ 

Instagram: @lisajones_co

Free Facebook Group: Uncomplicated E-commerce for Women!! 

This quick and juicy episode is all about why you should be stalking your competitors and other e-commerce brands you’re impressed with, to help you grow your business.

The key here is to get out there, see what everyone else is doing, and take inspiration from them - but be careful not to plagiarise!

Listen as Lisa shares her top tips for checking out your competitors while maintaining what makes your business unique. After all, your brand’s point of difference is what gives you the best chance of making sales! 

Not sure how to determine what makes your business unique? This can be difficult for many women with e-commerce brands - the good thing is that you don’t need to figure out everything on your own. 

Let’s dive in!

LINKS:

Connect with Lisa:

Website: https://lisajones.co/ 

Instagram: @lisajones_co

Free Facebook Group: Uncomplicated E-commerce for Women!! 

Highs and lows are normal patterns in e-commerce but as an entrepreneur, the things you do when sales slow down make all the difference. The truth is, every woman with an e-commerce may at times feel stuck, anxious and worried about cash flow. So if you've been feeling that way, know that you’re not alone! Many business owners feel the same way, even when they hit their million-dollar benchmarks. 

So if you've been wondering what to do when business is quiet, that is exactly what we discuss in this episode of the podcast where Lisa gives you five key strategies on what to do when sales slow down. 

LINKS:

Connect with Lisa:

Website: https://lisajones.co/ 

Instagram: @lisajones_co

Free Facebook Group : Uncomplicated E-commerce for Women!!

The last two years have been volatile. Entrepreneurs were on a roller coaster ride with their businesses' highs and the lows. For E-commerce, the pandemic was a blessing and caused more stress due to supply chain problems. 

Fortunately, the economic system is slowly regaining its footing, and businesses are embracing the changes brought by COVID-19. E-commerce became a bridge when retail came down. People were going online to order the items they needed. 

E-commerce as an industry is here to stay, from 12% of all retail spending in 2019 to 20% of all retail spending in 2021. That's a massive increase in just a few years. It shows how robust E-commerce is and will become in the future. We can expect that E-commerce will take on a chunk of the dollars that people spend. Today, we are seeing the rise of super shoppers. These people buy 2-3 times a week on average, know what they want, and don't tolerate crappy websites and purchasing processes. 

They are actively looking for brands to fall in love with, and they take up 50% of the overall retail spend in Australia. In this episode, we'll talk about seven E-commerce trends to incorporate n your marketing strategies moving forward. Use these E-commerce trends to keep your super shoppers purchasing your products continuously. 

LINKS:

Connect with Lisa:

Website:https://lisajones.co/ 

Instagram:@lisajones_co

Free Facebook Group: Uncomplicated E-commerce for Women!!

Dip your toe in the water before you jump in.

In this episode, I’m discussing how to know if your product idea will actually work in your market before you invest your life savings. Perhaps it’s very different from ideas you’ve had in the past or you’re starting out for the first time - it’s incredibly important to know if you’ve got something worth pursuing before you spend all of your time and money. 

To help crystalize it for you, I’m going to run you through 3 easy ways to check if the market will love your product before you invest heavily in it.

Before launching my eco nappy range, I did extensive research and exhibited at baby expos to pick the brains of what parents want out of a nappy. Over a 12 month period, we gathered 32,000 names of parents who are about to be parents or had young babies. We had proved our concept before investing and had even sold $100,000 worth of nappies before we received our first container of stock.

Remember, you are not your client or customer. You may absolutely love your product but others might not. Write down and follow the 3 methods in this episode to know that your product will be well loved by your audience before outlying your money and you’ll enjoy tremendous success.

LINKS:

Connect with Lisa:

Website:https://lisajones.co/ 

Instagram:@lisajones_co

Free Facebook Group:Uncomplicated E-commerce for Women!!

Youtube: Lisa Jones + Co - YouTube

Your website numbers can often be at the bottom of your priority list when you’re busy running a business BUT they’re absolutely key to giving you a clear picture of how you’re business is running and where you can make improvements.

In this episode, we’re discussing your website numbers and what they’re telling you about your website. I’m sharing the 5 core statistics that you should be tracking to understand how your website is performing.

I’ll also help you out and explain where to find them and how to set up analytics so you can pull these figures out of your website every month. 

When you’re selling online, you have to create a visual masterpiece of a website that is clear on your product line and builds trust and confidence to make a purchase. By tracking (and improving!) these 5 core statistics, you can be assured that your client is having an amazing experience and your sales will grow as a result.

LINKS:

Connect with Lisa:

Website:https://lisajones.co/ 

Instagram:@lisajones_co

Free Facebook Group:Uncomplicated E-commerce for Women!!

Youtube: Lisa Jones + Co - YouTube

I’ve just spent the day with my business partner working out a 5 year plan for our e-commerce brand, Aussie Man Hands. With so many inquiries from my audience about building a plan to grow a business, I thought I had to share it with you!

We need to reverse engineer our success when it comes to planning an e-commerce brand. In this episode, I’m discussing why it’s so important to have a 5 year plan for your brand so you always know where you’re going in the future.  

So where do we start? Envision your life and business in 5 years' time. Imagine exactly how you would love your business to be and how/if you want it to end (with a big sale!). 

I also share tips that investors are looking for in a brand. If you ever imagine selling your business, you’ll know what to plan for and how to make your business more attractive.  

Enjoy!

LINKS:

Connect with Lisa:

Website: https://lisajones.co/ 

Instagram: @lisajones_co

Free Facebook Group:Uncomplicated E-commerce for Women!!

Youtube: Lisa Jones + Co - YouTube

I’m so excited to be talking to you about my favourite topic, building a team into your online brand. I know a lot of you feel like you’re on the mouse wheel or in the mummy juggle struggle running your business. It’s exhausting and overwhelming! That juggle led me to a breakdown and I was forced to step back from my businesses. 

I wanted to find out how to build a brand without the hustle so I invested in coaches and mentors from all over the world and learned amazing strategies. 

I then went from doing everything in my brand to only working 15 hours a week with 9 staff. I’ll run you through how to build a team into your online brand while working only in your genius zone. 

Write down these strategies to come back to again and again when you’re ready to bring someone into your business and accomplish the tasks that you really don’t want to do. 

LINKS:

Connect with Lisa:

Website:https://lisajones.co/ 

Instagram:@lisajones_co

Free Facebook Group:Uncomplicated E-commerce for Women!!

Youtube: Lisa Jones + Co - YouTube