In this week's episode, Lisa talks about a website’s conversion rate and how important it is for growing your business.  The inspiration behind this week's episode came from a  client Lisa has been working with who is doing well with her brand and has good photos and great branding...but has a fairly low website conversion rate which means she's losing out on sales.

To get to the bottom of this, Lisa wanted to do a deep dive into this clients website to determine the reason behind the low conversation rate.

It gets difficult to see any great detail when you’re too close to your brand - sometimes you need someone else’s eyes or advice to help you know what you’re missing.

Listen to the episode and see if what you’re doing with your website helps your conversion rate...or quite the opposite. 

LINKS:

She-com Awards: https://lisajones.co/she-com-awards 

Vanessa Megan Skincare: https://www.vanessamegan.com/

Connect with Lisa:

Website: https://lisajones.co/ 

Instagram: @lisajones_co

Free Facebook Group: Uncomplicated E-commerce for Women!!

In this episode of E-Commerce Uncomplicated, Lisa sits down with her social media manager, Zara, to break down social media marketing strategies for brands and unveil their tried and tested examples for product-based e-commerce brands - including the organic strategy that grew her instagram to over 40k in just a few weeks.

Let's dive in!

Resources mentioned:

Aussie Man Hands @aussiemanhands

Connect with Lisa:

Website: https://lisajones.co/
Instagram: @lisajones_co
Free Facebook Group: Uncomplicated E-commerce for Women!!
Youtube: Lisa Jones + Co - YouTube

With the commercialisation of more traditional social media like Facebook and Instagram, users are looking toward more authentic platforms for entertainment...enter TikTok!

As a powerful platform for short-form videos, TikTok holds huge potential for e-commerce brands to extend their reach, build their social presence and capture new audiences.

In this episode, Lisa discusses some ideas you can use to leverage TikTok to grow your business.

Connect with Lisa:

Website: https://lisajones.co/
Instagram: @lisajones_co
Free Facebook Group: Uncomplicated E-commerce for Women!!

Trade shows & expos can be fantastic opportunities for entrepreneurs wherever you are in the world, and in whatever industry you are in.  If you have a product brand and are looking to sell more wholesale, trade shows are one of the fastest ways to do this!

In today’s episode, Lisa talks about her experience at the recent Reed Gift Fair in Melbourne, where she attended at a stand for one of her brands, and was also a keynote speaker. 

In addition, she shares some essential tips that are helpful for businesses thinking about attending trade shows - learn how to find trade expos, how to stand out as a brand, how to sell on a stand, and why attending trade expos is a good idea. 

LINKS:

Aussie Man Hands: https://aussiemanhands.com/ 

Connect with Lisa:

Website: https://lisajones.co/ 

Instagram: @lisajones_co

Free Facebook Group: Uncomplicated E-commerce for Women!!

Women trying to build an empire or a brand often get stuck every day due to putting the responsibility of every process on their shoulders. In this episode, we take a look at how exactly to combat that and scale your business with simple business management and development strategies.

Connect with Lisa:

Website: https://lisajones.co/ 

Instagram: @lisajones_co

Free Facebook Group: Uncomplicated E-commerce for Women!!

Here we are with another episode of E-Commerce Uncomplicated. Today, Lisa talks about the five biggest regrets she hears from clients when launching their E-commerce brands. It’s a topic that everyone in e-commerce can relate to. 

Let’s dive in! 

Connect with Lisa:

Website: https://lisajones.co/ 

Instagram: @lisajones_co

Free Facebook Group: Uncomplicated E-commerce for Women!!

We’re here with another episode of E-Commerce Uncomplicated. In this episode, Lisa talks about authority and how critical it is to grow your business. She also dives into the psychology of selling and how our brain processes information on every website we visit. 

LINKS:

Resource/s mentioned: Klaviyo | Email Marketing and SMS Marketing Automation Platform 

Vanessa Megan https://www.vanessamegan.com/

Aussie Man Hands https://aussiemanhands.com/ 

Connect with Lisa:

Website: https://lisajones.co/ 

Instagram: @lisajones_co

Free Facebook Group : Uncomplicated E-commerce for Women!!

In this episode, Lisa discusses the transformational sell - how to determine what your customers want from your brand, and how you can provide it for them. 

In the past, retailers sold their products based on features and benefits. However, with the way people purchase today, we need to change up this strategy. 

Bricks and mortar stores can sell their products by appealing to peoples' five senses, but that's not the case for e-commerce brands. 

We need to entice people to buy our products based on our images & video content, but also through the copy that we use throughout our website - what we call the transformational sell.

But how exactly do you do that? Listen along for some simple strategies you can use to nail your transformational sell, and start selling more online.

Connect with Lisa:

Website: https://lisajones.co/ 

Instagram: @lisajones_co

Free Facebook Group: Uncomplicated E-commerce for Women!!

Join us in this episode of E-commerce Uncomplicated where Lisa discusses a few strategies you can use to get yourself off the mousewheel - that is, help clear away the exhaustion and fatigue so many women in business face when there’s too much on the to-do list. 

Feelings of overwhelm are nothing new for entrepreneurs in the e-commerce space, especially for women and mothers who are juggling the demands of their business along with home and family life. In this episode, Lisa dives into some strategies to help you get off the cycle of feeling stuck and fatigued, like a mouse on a wheel. 

Have a listen and use these tips to stop running around without a plan, and start building a company that can be successful without feeling overwhelming. 

Let’s jump in.

Connect with Lisa:

Website:https://lisajones.co/ 

Instagram:@lisajones_co

Free Facebook Group:Uncomplicated E-commerce for Women!!

Many women I speak to with e-commerce brands have ended up in their business somewhat accidentally - it might’ve been something that came about after having kids and wanting to spend time at home with them, or it could’ve come about as your 9-5 job changed or ended.   

And while we aren't accidental when we create our products and sell them online, we become accidental with the strategies we take. This can lead to us taking many different roads, and we forget why we are in the business in the first place.

In this episode, Lisa talks about her personal experience as an entrepreneur and what helped her set boundaries for her business. Listen to the episode and see how you can successfully create or revamp your business model according to set criteria beneficial for yourself, your family, and your business. 

Connect with Lisa:

Website:https://lisajones.co/ 

Instagram:@lisajones_co

Free Facebook Group:Uncomplicated E-commerce for Women!!