02:00 Preparing for Father's Day

07:14 Content Planning and Pricing Strategy

11:11 Media Mix and Channel Activation

29:45 Channel Diversification and Crop Rotation

32:39 Initial Wins and Marketing Strategy

33:36 Challenges with Meta Platforms

35:09 Identifying Issues and Taking Action

36:08 Reallocating Budgets and Measuring Incremental Lift

38:47 The Importance of CPM and Channel Diversification

44:12 Building Redundancy and Expanding Product Categories

51:07 Creating Artificial Newness and Leveraging Influencers

52:19 The Importance of Off-Platform Metrics and International Markets

Operators Exclusive Slack: https://9operators.slack.com/join/shared_invite/zt-20pd2eq4n-UVM6oTQkdltEwLINwkCWIA#/shared-invite/email

Powered By:

Fulfil.io.https://bit.ly/3pAp2vuThe Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands.

Northbeam.https://www.northbeam.io/

Sendlane.https://learn.sendlane.com/operators

Visit Our Website: https://www.9operators.com/