OPERATORS

E057: Operators in Session with Cherene Aubert


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00:00 Introduction

03:41 Chaurene's Career Journey and Leaving Bobby

08:06 Growth and Challenges at ILIA Beauty

14:17 Lessons from Bobby and the Importance of Customer Obsession

22:07 Skills and Insights from the Agency World

27:25 Remote Work and Managing High-Performing Teams

34:22 Generating Sustainable Growth

36:38 Building an Organic Customer Acquisition Baseline

37:38 Alternative Growth Strategies: New Products and Distribution Channels

38:04 Clever Discounting Techniques: Gift with Purchase and Free Customization

39:00 Avoiding Brand Dilution: Thoughtful Discounting and Pricing Strategies

39:29 Hiring the Right Talent and Creating a Holistic Compensation Package

54:46 Focusing on High-Leverage Points for Maximum Growth



Operators Exclusive Slack: ⁠⁠⁠https://9operators.slack.com/join/shared_invite/zt-20pd2eq4n-UVM6oTQkdltEwLINwkCWIA#/shared-invite/email⁠⁠⁠


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The Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands.


Northbeam.

https://www.northbeam.io/


Sendlane.

https://learn.sendlane.com/operators


Subscribe to The Marketing Operators Podcast here:https://www.youtube.com/@MarketingOperators Subscribe to The Marketing Operators Podcast here: / @marketingoperators


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