00:00 Introduction and Overview

03:22 The Impact of Cap Tables on the Organization

05:17 Equity as a Tool for Employee Retention08:38 The Power Dynamics of Board Control

23:21 The Importance of Trust in Equity Allocation

26:46 Reflecting on Past Decisions: What Would You Change?

27:41 Navigating the Challenges of Equity and Ownership

38:02 The Importance of Open Communication and Fairness

45:17 Understanding the Psychology of Equity and Monetization

53:24 Insights into the E-commerce Industry: A Preview of Data

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Postscript.

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