In this episode of The Wealthy Practitioner Podcast, Steph reflects on one of the most iconic years in TWP history — a year of massive expansion, powerful breakthroughs, and the launch that redefined what's possible for the brand and the clients inside it.

Steph shares the behind-the-scenes of the now-legendary Unicorn Launch, a $2.5M sales event that exceeded every expectation and set a new standard for what aligned launching can feel like. From the moment momentum kicked in to the unexpected ease and fun of the process, she breaks down the identity shift required to create results at this level — and why online business principles apply to every entrepreneur, even brick-and-mortar owners.

She also recaps the recent Expanders Retreat in Scottsdale, including the transformative conversations, the denim party, and the quantum-level identity work that happened in the room. From friendships that accelerate growth to the hard truths about commitment, work ethic, and staying locked into your vision, this episode dives into what it really takes to step into your next level.

Steph discusses the importance of having systems, community, and a product people truly love — and why so many entrepreneurs struggle simply because they're unwilling to do the hard things consistently. She closes the episode with a powerful reminder that financial freedom is a moral obligation, and that stepping into abundance requires becoming a different version of yourself.

In this episode, we cover:

0:00 – Welcome + why 2025 was iconic

2:14 – The Unicorn Launch: How $1.5M turned into $2.5M

7:20 – Why online vs brick-and-mortar isn't as different as people think

10:44 – What made the launch feel *easy* and fun

13:32 – The importance of product-market fit and client delivery

16:09 – Behind the scenes of the Expanders Retreat

21:20 – Quantum friendships + navigating identity shifts

26:55 – Why "working harder" is still one of the biggest unlocks

31:16 – Escaping the scarcity spiral and stepping into abundance

35:22 – The moral obligation of financial freedom

39:48 – Asking yourself the real question: "How bad do you want it?"

43:05 – Closing thoughts heading into 2026

If you want to see exactly how we pulled off the Unicorn Launch — the strategy, the execution, the levers, and the decisions that generated $2.5M in revenue — join us live inside the Unicorn Launch Debrief

👉 Save your spot here: http://thewealthypractitioner.com/unicorn-launch-podcast

This is your chance to go behind the curtain and learn the launch framework that changed everything.