In this episode of the Wealthy Practitioner podcast, Stephanie is joined by branding expert Bijal Patel to discuss common misconceptions about branding. She defines branding as the perception people hold in their minds about a brand, using examples like Coca-Cola to illustrate how a brand can dominate a category. They discuss the importance of personal branding for health practitioners and the need for clear brand guidelines that align personal and business brands. They also touch on the role of authenticity and core behaviors in creating a strong brand identity. Bijal encourages entrepreneurs not to wait for readiness but to take action and learn from mistakes along the way. Find Bijal on Social at @bijal.launch or on her website at https://welaunch.design Learn more about the Wealthy Practitioner Accelerator at www.stephaniewigner.com/wealthypractitioneraccelerator or DM me "WPA" on Instagram. Sign up by the end of November and get ONE MONTH FREE Join us inside of The Wealthy Practitioner Facebook group! https://www.facebook.com/groups/thewealthywellnesspractitioner Follow along on social @thewealthypractitioner