If you ask us to pick one episode from the EcomCrew Podcast that we think every ecommerce store owner should listen to, today's episode would be a clear winner.

We're very excited to have Brian Dean on today's episode. If you've been living under a rock, Brian is an SEO expert and the founder of the Backlinko blog. He has been called an "SEO genius" and is one of the people I follow closely, and whose courses have helped propel my ecommerce store to new Google search heights.

In today's episode Brian and I discuss a topic that many ecommerce store owners find daunting--ecommerce SEO.

There is a misconception among online store

You'll learn:

• Why it's no longer possible to rank simply by putting products on a page
• Brian's experience with black-hat SEO and how he figured out how to give Google what it wants
• Why you should go for longer-tail keywords
• The ideal number of clicks from the homepage to a product page
• Why you need to have unique descriptions for every product
• How to see if your website has "page bloat"
• The importance of content marketing and how to find the perfect writer for your store's blog
• The advantage online stores have over blogs when building links

This episode is a discussion of a guide Brian wrote about the topic. You can read about it here.

Resources

Ecommerce SEO: The Definitive Guide

Backlinko

SEO That Works

Thanks for listening to this episode! Until the next one, happy selling.