The knot in your stomach. That flush of unease when you know you’ve fallen short of your own standards. 

The only way to truly adapt and evolve is through real vulnerability—not the gentle, polished kind from TED talks, but the raw honesty that forces you to confront hard truths about yourself. 

This isn’t about stepping out of your comfort zone in a clichéd way; it’s about embracing the discomfort and going to war until you’re fully transformed.

Today’s guest, Kyle Holland, knows a thing or two about facing challenges head-on. As an Exercise Physiologist with U.S. Customs and Border Protection, he’s worked in some of the most demanding environments and spent 10 years with the 160th SOAR(A), a Special Operations Unit in the Army. Kyle has also trained professional athletes and MMA fighters at Mike Boyle Strength and Conditioning and worked with both the University of Iowa and Louisville’s football programs. A devoted husband and father of three, Kyle brings a grounded perspective to every topic he tackles.

In this episode, Brett and Kyle dive into real talk on topics including:

• Taking accountability for your actions when you’re in the wrong

We want to thank Kyle for joining us! Follow him on X at @CoachK_Holland and on Instagram @coachkyleholland. You can also find him across the AOC universe—at our live events and online in our digital community.

AOC WORLDWIDE - If you’d like to host one of our Live Events in the United States or ABROAD, we’d love to bring AOC directly to you.  This includes Speaker School, Brand Builder, and our new Writer’s Workshop. We’re hitting the road and would love to partner with you to create an amazing experience for you, your team, and your community.  Reach out to us at [email protected] and our team will work on the logistics.

THE APPRENTICESHIP - We’re coming back to the northeast March 22nd-23rd!  Join us and our friends from King Strength & Performance in Livingston, NJ for our highly interactive 2-day workshop for those looking to improve their ability to communicate, lead, and build strong relationships.  This isn’t a “rah-rah,” motivational, death by powerpoint seminar.  Instead, you’ll experience the practice, coaching, and feedback you need to truly grow.  And better yet, you’ll get to take home a quantifiable communication evaluation tool, as well as several other tools to help you strategically approach any conversation.  Sign up TODAY.  We’ll see you there!

THE COALITION - We’re all busy, but we still strive to grow. How do you truly measure progress? It can be a tough pill to swallow, but it’s worth remembering: intentions mean nothing without action. If you need help distinguishing between what’s urgent and what truly matters in your brand or business, then this group is for you! Think of it as your personal board of advisors—no BS, just a clear framework to help you start taking action. It's virtual, so it fits easily into your schedule, and includes a retreat to a fun location! If you're tired of the excuses and ready to act on your dreams of more, fill out this form, or reach out to us at [email protected] and our team will be in touch about getting you in our next round..

Related Episodes:

E350 | The End of The Year Goal Audit You Need

E311 | Vulnerability in Leadership

Referenced Resource:

Book: Crystalizing Public Opinion by Edward Bernays 

Follow Us:

Website: ArtofCoaching.com

Instagram: @coach_brettb

X: @coach_brettb