Mike and Omnisend Co-Founder Rytis Lauris discuss the most popular marketing channels for ecommerce businesses and how you can optimize your marketing campaigns.

Marketing is part and parcel of running an ecommerce business, but the industry is constantly changing and sellers who are constantly looking out for the most effective marketing methods are often the ones who are ahead of the curve.

Joining me for this episode is Rytis Lauris, Co-Founder and CEO of Omnisend, which is a very useful all-in-one suite for running marketing campaigns, from email, SMS, to Push notifications.

Some of the good stuff we talk about in this episode include the most effective marketing methods right now, what people get wrong about online marketing, and how you can give customers that great first purchase experience. Since we've had Rytis on the podcast before, we'll also do a bit of catching up about the latest developments in marketing to help you optimize your own marketing campaigns.

Timestamps:

• Intro – 00:35
• Email is not dead – 1:02
• Where people go wrong with email marketing – 8:15
• Why SMS marketing has taken off – 18:50
• What happened to Push Notifications? – 26:07
• Connect your marketing efforts with your support structure – 32:55

I'm definitely excited to have Rytis back on the podcast down the road to talk about all the big changes in the marketing landscape in a couple of years. If you're interested to know more about Omnisend and all its cool features, head over to their website or hit Rytis up on LinkedIn.

Also, don't forget to leave us a review over on iTunes if you haven't already. Happy selling and I'll catch you on the next one!