If you multiplied your client count by an average revenue per member (ARM) of $500, what would the number be?  

What would that number do for your gym and your family?

Today on “Run a Profitable Gym,” host Mike Warkentin talks with a fitness entrepreneur whose ARM is well over $500: George-Anthony Dulal-Whiteway of Brainstorm Fitness in San Diego, California. 

George-Anthony shares actionable strategies—both big and small—you can use to start boosting your ARM today.  

After starting mentorship with Two-Brain, George-Anthony dialed his focus down to personal and semiprivate training, and he started using group classes as a highly effective dropdown sell. 

In goal review sessions, George-Anthony ensures clients are seeing results, and he offers them add-ons, such as a personal training session, to get them to their goals faster. He also uses these goal review meetings to ask for referrals—the primary way he gets new clients. 

His main piece of advice? Offer clients something extra, whether it’s supplements, T-shirts, a kids program or something else. If you solve problems for clients and add value, you’ll drive up your ARM.

This episode is packed with tactics for raising your ARM. Tune in to hear them all, and then take action in your gym today. 

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2:30 - Goal review sessions

7:47- George-Anthony's gym and business model

11:23 - Group and PT to increase your ARM

18:09 - Keeping long-term clients

24:14 - Simple steps to increase your ARM