Ecommerce Conversations

A latter-day devotee of minimalism is Craig Newmark. Newmark is the founder of the intensely successful Craigslist.com, and, as far as he is concerned, less is definitely more when it comes to website design and his business. Craigslist is minimalist by design, or perhaps the lack thereof, since the only thing the self-proclaimed nerd from New Jersey wanted to provide his visitors was service and convenience and he wanted to do it free of charge, if it was at all possible.

Shaun Ryan, CEO of site-search provider SLI Systems, discusses distinctive aspects of his product with Practical Ecommerce’s Mitch Bettis. The two discuss the benefits of faceted search, learning navigation, the impact both have on a website’s organic rankings in search engines and the cost to implement such technology.

Stephan Schambach, CEO of Demandware, provides a host of helpful tips to improve a customer’s experience at your website in a recent interview with Practical Ecommerces Mitch Bettis. Schambach also provides a distinctive opinion of shopping cart abandonment rates, and he discusses the reasons he thinks shoppers leave a site. He also discusses the differences in online shoppers compared to those who shop in a brick-and-mortar store and notes how quickly an ecommerce business can unravel if his software isn’t successfully integrated and helpful to customers.

What makes customers unhappy at a website? Adelle Emery, director of customer experience at Siteworx, answers the question and gives website owners tips on how to improve the customer’s experience at a site. She also discusses the differences in how people shop online compared to how they shop at a department store and how that should impact an ecommerce owner’s thinking. She recently spoke with Practical Ecommerce’s Contributing Editor Mitch Bettis about improving usability and customer experience at an ecommerce site.

What makes customers unhappy at a website? Adelle Emery, director of customer experience at Siteworx, answers the question and gives website owners tips on how to improve the customer’s experience at a site. She also discusses the differences in how people shop online compared to how they shop at a department store and how that should impact an ecommerce owner’s thinking. She recently spoke with Practical Ecommerce’s Contributing Editor Mitch Bettis about improving usability and customer experience at an ecommerce site.

Ed Dawidowicz, senior consulting director for Creativegood.com, provides a series of do-it-yourself tips to improve usability and customer experience at your website. He recently spoke with Practical Ecommerce’s Mitch Bettis about the importance of keyword mapping and custom landing pages for key search terms to provide better experience for customers. He also discusses the importance of observing customers using your site and the types of things you can learn when you observe online shoppers in action

Ed Dawidowicz, senior consulting director for Creativegood.com, provides a series of do-it-yourself tips to improve usability and customer experience at your website. He recently spoke with Practical Ecommerce’s Mitch Bettis about the importance of keyword mapping and custom landing pages for key search terms to provide better experience for customers. He also discusses the importance of observing customers using your site and the types of things you can learn when you observe online shoppers in action

In the second of a two-part series, Chris Cleveland CEO of Dieselpoint speaks with Practical Ecommerce’s Contributing Editor Mitch Bettis about how site-search technology improves sales at websites. Cleveland also provides tips on what an ecommerce owner should look for when evaluating various site-search providers, and he discusses the various price ranges for such technology.

In the second of a two-part series, Chris Cleveland CEO of Dieselpoint speaks with Practical Ecommerce’s Contributing Editor Mitch Bettis about how site-search technology improves sales at websites. Cleveland also provides tips on what an ecommerce owner should look for when evaluating various site-search providers, and he discusses the various price ranges for such technology.

In the first of a two-part series, Chris Cleveland CEO of Dieselpoint speaks with Practical Ecommerce’s Contributing Editor Mitch Bettis about how site-search technology improves sales at websites. Cleveland also discusses the differences in search-site technology options and what features can be deployed to improve profit margins and dramatically improve a shopping experience at a website.